Social media is not just for teenagers anymore. As the Millennial generation is moving into senior positions, they expect to find relevant brands on various platforms. Most Millennials wouldn’t even trust a business which doesn’t have a website or at least some form of web presence like a Facebook or LinkedIn page. Managing the content on these pages used to be done in-house, mostly due to budget concerns, but this practice is hurting the business in the long run. Your staff should focus on their core abilities, and communication is best outsourced. Here are a few clear signs your page is outgrowing your office assistant’s potential to manage it.
1. Long working hours
Although it seems easy, useful social media updating takes time. It would help if you had compelling graphics, persuasive copy, proper cross-linking, all under a clear strategy to grow your brand. If you find yourself or a member of your staff working an extra 10-20 hours a month, you should think about outsourcing the social media creation to a dedicated company or freelancer.
2. Not focusing on your core activities
If you are borrowing time from your primary activities just to squeeze in some time to update your social media channels you are doing something wrong. If your hour is worth more than the social media manager’s, in fact you are losing money instead of making them.
3. Missing opportunities
If your clients are contacting you through social media, but you don’t reply promptly, you are hurting your business. People expect companies to answer their inquiries almost as fast as their friends answer a hello. Try to have somebody ready to do this always during working hours and even in between or during weekends. Social media never sleeps.
4. You need to learn a lot of new things
If you don’t use a personal Facebook account but hope to manage your company’s page successfully, you are in deep trouble. Each platform has its own rules, and you need to be aware of trends, dos and don’ts. These means learning from scratch things which a social media manager does almost effortlessly.
5. You don’t know where your audience is
As a business owner you know who your target audience is, have a few profiles of ideal clients, but if you are not used to social media, you might have no idea where to find them online and how to engage with them.
6. You are not growing (organically)
With the recent algorithm changes, it is increasingly difficult to grow organically on social media. However, it is not impossible. A social media manager can create and release the type of content your audience enjoys most. This means they will share it and help you grow.
7. Not coherent in your branding and voice
Although every channel has its particularities, you as a brand need to stick to a message, a tone and a visual branding across all of them. This is easier said than done. A social media manager can help you keep your image consistent even when changing platforms.
8. You don’t have time for social media
Between meeting, suppliers, sales and more, social media can take a backseat. However, this is not how it has to be if you choose to spare a couple of dollars. We love to call it well-spent money for your peace of mind.
9. You want to grow the online channel
Maybe you are skilled in managing your pages, but you just want to scale this channel. You are ready to put some more money in the advertising budget, and you want to see ROI. Why not let professionals handle this in the best way?
10. You don’t believe in social media
It is not paradoxical to have no consideration for social media but hire a manager. You’ve heard you need it, you have zero intent to do it, but you also would hate to be left out of this trend. Why not give it a try, worry free? Schedule your FREE SOCIAL MEDIA CONSULTATION TODAY!