What is digital marketing and why is it so important for the survival of your business?
Digital marketing is the backbone of any and all businesses. You can be a brick and mortar business or an online business, either way, digital marketing is a much-needed service for any successful business. Digital marketing works for any industry, big or small. Digital marketing is basically the online marketing of your business digitally. When digital marketing is done correctly you have the ability to reach audiences that you could not have before, and in ways that you couldn’t have in a more direct and targeted way. There are many types of digital marketing out there, you need to hone in on the one that works best for your business and stick to it.
Marketing is your opportunity to generate leads, new business, increase visibility, and educate your target market with your products and services in Google search, newsletters, blogs, social media, and most importantly your website.
Traditional marketing of your business is what we did in 1995…. Now that the internet has taken over and your customer spends the majority of their time there, your business must be there too! And…. You just can’t have an online business listing and think that your customer will find you. If you think that my friend you’re sadly mistaken. In this digital world today, in order for your business to survive you must show up and show out online. Remember if you don’t, your competitor is!
Digital marketing is “THE” most powerful marketing that you can use in your business. It’s not that unwanted postcard coming in the mail, the unseen advertisement in the newspaper, the lonely billboard, or an insert that was thrown in your grocery bag. Digital marketing is specific, it’s targeted, and it gets in the eyes of who it’s for, unlike the old traditional marketing ways. Digital marketing is a very POWERFUL system to leverage your business!
What Are Digital Marketing Services?
Social Media Management (SMM) - Promoting your brand or cause on your social channels will build a brand awareness, build trust, and ultimately lead to sales. This is really good when starting with a cold audience building your (know-like-trust-factor) with them.
Search Engine Optimization SEO - In short, you want to be found online organically when someone searches Google, Yahoo, or Bing and bring them to your website.
Search Engine Marketing SEM - Similar to SEO, with this process you're gaining traffic to your website for search engines organically and through paid advertisements.
PPC Ads (Pay Per Click) - You pay per ad clicked on. These ads can be Google Adwords, Bing, Facebook or Bing Ads.
Content Marketing - This is a more passive way of marketing your business, but the long-term benefits to consistent marketing pay off down the road, especially on Google. Content marketing can be through blogs, publications, social media posts, YouTube videos, or website updates. Usually, with content marketing, there’s a CTA.
Influencer Marketing - Simply put, you leverage key leaders in the industry to promote/speak/mention your products or service to there following.
Email Marketing - Is a very effective was of doing direct marketing to your current and potential customers. Usually, you have people sign up for your newsletter on your website, or sign up for a lead magnet you may have and then they are on your mailing list. Businesses use this method of marketing as a strong selling tool, and if the email funnels are setup correctly you will defiantly see the benefit of utilizing this form of marketing.
There are many other digital marketing services out there, the ones listed above are just our top few we use on a regular basis in our business for our clients. You have Conversion Optimization, Inbound Marketing, Website Analytics, Online PR, Local Marketing, Affiliate Marketing, Mobile Marketing, Copywriting and Competitor analysis to name a few for you. Some digital marketing services depend on your business needs, keep that in mind as you research on your business needs.
Proper marketing is no easy task if done the “correct” way, hence that’s why most businesses just hire a digital marketing agency to do this for them. Sometimes hiring a digital marketing company can help save your company time, money and help to effortlessly grow your business online.
It’s time for targeted action!
It’s time to get in front of the customer searching!
It’s time to crush your competition!
If you take the lead today, your customers will follow! Let’s make sure they can find you together. Get your free business audit today.
We'll research all of your social media and website content to give you suggestions on improvement.
Questions about digital marketing? Comment below.