The rise of social media gave birth to the saying: “If you are not on Facebook, you don’t exist as a person.” It is the same for businesses which don’t have a website. Suppose you hear about this great company providing just the product you are looking for. What do you do next? That’s right, you take out your phone and google them to learn more. What if you can’t find anything? Not one picture, not one mention, maybe just a social media profile which hasn’t been updated since its creation. The first thought in the customer’s mind is: are you even a real company? This brings us to the 10 reasons for having a website.
1. Show that you are in business
We know plenty of examples the other way around: companies which were not even real, but convinced people otherwise only by using a website. Having an online presence is not an option anymore; it is the only way.
2. Advertise for less
Traditional advertising mediums like TV, newspapers, and radio are becoming prohibitively expensive. Except for large multinational companies selling by the millions, it doesn’t make sense anymore. Instead, a website only costs less than your daily coffee or tea to create and maintain, and it serves as a 24/7 business card.
3. Easily accessible
If you work with a web designer who thinks mobile-first and puts the user at the center of the online experience, you’ll have an unbeatable tool to help you grow your business. Even outside business hours, during weekends or holidays, it is there preaching your cause.
4. Increase sales opportunities
Every website comes with the possibility to attach a shop to it. Even if you have a brick and mortar location, it doesn’t hurt to reach more customers this way. With the rise of the millennial generation, we can expect an increase in online sales.
5. Capture leads & send e-mails
Once a potential customer has landed on your website, it is a pity not to get in contact and grow a relationship. You don’t have to close a sale right away, but you can earn trust and make them learn more about your business. Use a lead magnet, like a checklist or a useful pdf.
Once you have a mailing list, craft elegant and useful newsletter at least weekly. Send it to your followers, helping them get more acquainted to the business and your services.
6. Spread ideas and establish expertise
Your website is also the home of your blog. This is an excellent way to explain how you solve your client’s problems and give real-life examples. An up-to-date and interesting blog can get you more business than advertising because you are offering free expertise.
7. Grow relationships
Not only your potential customers are important. Your website is the best way to keep in touch with your current clients. Create dedicated and even gated places for “your tribe.” Offer them special vouchers, information and make them feel important.
8. Be discoverable
If you don’t have a website, probably you don’t care much about search engine optimization, which translates to being on the first page of Google. However, that is precisely the place you want to be and getting as much first-class information on your website helps you get there. Search engines evaluate your site for relevance (long articles, good pictures) and authority (how many other websites mention you as a link).
9. Bring the news
Market leaders are always a step ahead of the competition. If you are the first to introduce a new service or product to the market you have a clear advantage. Your site is both a way to market that and to prove you were the pioneer.
10. Be where your customers are
An old rule of marketing says that you have to be present where your clients spend most of their time. Considering that we can be up to 12 hours near a screen and that we pay less and less attention to the surroundings, it makes sense for companies to grab our attention online.