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social media marketing

10 Signs You Need a Social Media Manager

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10 Signs You Need a Social Media Manager

Social media is not just for teenagers anymore. As the Millennial generation is moving into senior positions, they expect to find relevant brands on various platforms. Most Millennials wouldn’t even trust a business which doesn’t have a website or at least some form of web presence like a Facebook or LinkedIn page. Managing the content on these pages used to be done in-house, mostly due to budget concerns, but this practice is hurting the business in the long run. Your staff should focus on their core abilities, and communication is best outsourced. Here are a few clear signs your page is outgrowing your office assistant’s potential to manage it.

1. Long working hours  

Although it seems easy, useful social media updating takes time. It would help if you had compelling graphics, persuasive copy, proper cross-linking, all under a clear strategy to grow your brand. If you find yourself or a member of your staff working an extra 10-20 hours a month, you should think about outsourcing the social media creation to a dedicated company or freelancer.

2. Not focusing on your core activities

If you are borrowing time from your primary activities just to squeeze in some time to update your social media channels you are doing something wrong. If your hour is worth more than the social media manager’s, in fact you are losing money instead of making them.

3. Missing opportunities

If your clients are contacting you through social media, but you don’t reply promptly, you are hurting your business. People expect companies to answer their inquiries almost as fast as their friends answer a hello. Try to have somebody ready to do this always during working hours and even in between or during weekends. Social media never sleeps.

4. You need to learn a lot of new things

If you don’t use a personal Facebook account but hope to manage your company’s page successfully, you are in deep trouble. Each platform has its own rules, and you need to be aware of trends, dos and don’ts. These means learning from scratch things which a social media manager does almost effortlessly.

5. You don’t know where your audience is

As a business owner you know who your target audience is, have a few profiles of ideal clients, but if you are not used to social media, you might have no idea where to find them online and how to engage with them.

6. You are not growing (organically)

With the recent algorithm changes, it is increasingly difficult to grow organically on social media. However, it is not impossible. A social media manager can create and release the type of content your audience enjoys most. This means they will share it and help you grow.

7. Not coherent in your branding and voice

Although every channel has its particularities, you as a brand need to stick to a message, a tone and a visual branding across all of them. This is easier said than done. A social media manager can help you keep your image consistent even when changing platforms.

8. You don’t have time for social media

Between meeting, suppliers, sales and more, social media can take a backseat. However, this is not how it has to be if you choose to spare a couple of dollars. We love to call it well-spent money for your peace of mind.

9. You want to grow the online channel

Maybe you are skilled in managing your pages, but you just want to scale this channel. You are ready to put some more money in the advertising budget, and you want to see ROI. Why not let professionals handle this in the best way?

10. You don’t believe in social media

It is not paradoxical to have no consideration for social media but hire a manager. You’ve heard you need it, you have zero intent to do it, but you also would hate to be left out of this trend. Why not give it a try, worry free? Schedule your FREE SOCIAL MEDIA CONSULTATION TODAY!



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6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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As a business owner, we come across many different types of customers. Some customers come across as funny, others very serious about their business or some that don't know exactly what they need as far as social media marketing, but they do know they need something you offer. 

What happens when you Get a Spanish speaking “potential” client that needs bilingual social media management or bilingual digital marketing and they have the potential of being one of your largest clients globally? Do you let that go? No way. Now is the time to grow your virtual assistant team so you can offer bilingual digital marketing to your Clients. If you're currently not offering bilingual marketing services in your business yesterday was too late to start offering bilingual social media management. 

With the high ROI on digital marketing, sales funnels and SEO you shouldn’t limit your business to just English when the majority of the southwest are native Spanish speakers. Hispanic owned businesses in the US are over 3.3 million. Now is the time to get on board and be diverse in your marketing if you're an agency.  

 

6 Reasons You Should Offer Bilingual Digital Marketing & Business Services

 

1. Establishing a bilingual worldwide business presence on social media brings brand awareness
Ideally, having your business's presence online is the starting point when customers search for your business, products or services. Offering bilingual services in your business will help you exceed your marketing goals due to the fact that you’re adding more customers to your already customer base and more brand awareness.

2. Spanish speakers make up a huge market demographic
Are you leaving money on the table by only serving the English speaking market? If you do any type of international marketing or serve diverse areas you should do bilingual social media marketing, bilingual digital marketing, and bilingual virtual support. 

3. Grow your followers
The Hispanic population is rapidly increasing and now is the time to expand your business to tap into the Hispanic market to grow your audience, followers and increase business if you haven’t done so already. 

4. Beat Your Competition
Now is the time to leverage your expertise by offering services that your competitors don't. Yes, we know there are many virtual assistant companies out there. Yes, we know there are tons of digital marketing agencies online, but when have you seen a bilingual virtual assistant company or a bilingual digital marketing agency that has bilingual social media management? They’re some, but not many. This is how you beat your competition by offering services they don’t and you’ll have the competitive advantage over them when marketing your business. Lead by example if your competitors don’t offer a service, you offer it and pave the path for the future marketers.

5. Gain New Customers
By having a website available to nearly millions of people you’ll be showcasing your business not only locally but worldwide to your new market. When someone searches for a product or service that you offer online you’re opening the opportunity to gain new customers. Offering bilingual services has the potential of doubling your business. 

6. Target multiple audiences
You have the ability to target many different audiences and doing so is very cost effective when running nationwide marketing campaigns. The only thing needed for a successful marketing campaign is great translation and knowledge on what you’re marketing to ensure your campaigns are in front of the right audience. 

In conclusion, expanding your business to include a variety of services will gain your business new clients, bring brand awareness, and build a new following that you would'nt of have had before. If you’re looking to grow your business by offering bilingual marketing services and need the best digital marketing agency to help you execute an effective marketing plan that will give your business a good ROI, we invite you to a complimentary consultation. Click here to schedule now. 

Necesita su consulta en español, no hay problema, haga clic aquí para reservar su consulta de marketing gratuita

 

Bonus: For a limited time, you can get a free website audit. Just like our Facebook page and leave us a message “I’d like a free website audit.”

Bonificación: por tiempo limitado, obtenga una auditoría de su sitio web gratuita. Al igual que nuestra página de Facebook y déjenos un mensaje "Me gustaría una auditoría gratuita del sitio web"

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Why You Need Digital Marketing Solutions in 2018

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Why You Need Digital Marketing Solutions in 2018


What is digital marketing and why is it so important for the survival of your business? 

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Digital marketing is the backbone of any and all businesses. You can be a brick and mortar business or an online business, either way, digital marketing is a much-needed service for any successful business. Digital marketing works for any industry, big or small. Digital marketing is basically the online marketing of your business digitally.  When digital marketing is done correctly you have the ability to reach audiences that you could not have before, and in ways that you couldn’t have in a more direct and targeted way. There are many types of digital marketing out there, you need to hone in on the one that works best for your business and stick to it. 
 

Marketing is your opportunity to generate leads, new business, increase visibility, and educate your target market with your products and services in Google search, newsletters, blogs, social media, and most importantly your website. 
 

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Traditional marketing of your business is what we did in 1995…. Now that the internet has taken over and your customer spends the majority of their time there, your business must be there too! And…. You just can’t have an online business listing and think that your customer will find you. If you think that my friend you’re sadly mistaken. In this digital world today, in order for your business to survive you must show up and show out online. Remember if you don’t, your competitor is!
 

Digital marketing is “THE” most powerful marketing that you can use in your business. It’s not that unwanted postcard coming in the mail, the unseen advertisement in the newspaper, the lonely billboard, or an insert that was thrown in your grocery bag. Digital marketing is specific, it’s targeted, and it gets in the eyes of who it’s for, unlike the old traditional marketing ways. Digital marketing is a very POWERFUL system to leverage your business!
 

What Are Digital Marketing Services?



Social Media Management (SMM) - Promoting your brand or cause on your social channels will build a brand awareness, build trust, and ultimately lead to sales. This is really good when starting with a cold audience building your (know-like-trust-factor) with them. 

Search Engine Optimization SEO - In short, you want to be found online organically when someone searches Google, Yahoo, or Bing and bring them to your website.

Search Engine Marketing SEM - Similar to SEO, with this process you're gaining traffic to your website for search engines organically and through paid advertisements. 

PPC Ads (Pay Per Click) - You pay per ad clicked on. These ads can be Google Adwords, Bing, Facebook or Bing Ads.

Content Marketing - This is a more passive way of marketing your business, but the long-term benefits to consistent marketing pay off down the road, especially on Google. Content marketing can be through blogs, publications, social media posts, YouTube videos, or website updates. Usually, with content marketing, there’s a CTA. 

Influencer Marketing - Simply put, you leverage key leaders in the industry to promote/speak/mention your products or service to there following.  

Email Marketing - Is a very effective was of doing direct marketing to your current and potential customers. Usually, you have people sign up for your newsletter on your website, or sign up for a lead magnet you may have and then they are on your mailing list. Businesses use this method of marketing as a strong selling tool, and if the email funnels are setup correctly you will defiantly see the benefit of utilizing this form of marketing. 

There are many other digital marketing services out there, the ones listed above are just our top few we use on a regular basis in our business for our clients. You have Conversion Optimization, Inbound Marketing, Website Analytics, Online PR, Local Marketing, Affiliate Marketing, Mobile Marketing, Copywriting and Competitor analysis to name a few for you. Some digital marketing services depend on your business needs, keep that in mind as you research on your business needs. 

Proper marketing is no easy task if done the “correct” way, hence that’s why most businesses just hire a digital marketing agency to do this for them. Sometimes hiring a digital marketing company can help save your company time, money and help to effortlessly grow your business online. 

 

CLICK HERE TO GET YOUR FREE BUSINESS AUDIT

 

It’s time for targeted action!
It’s time to get in front of the customer searching!
It’s time to crush your competition!


If you take the lead today, your customers will follow! Let’s make sure they can find you together. Get your free business audit today. 

 

»»»»CLICK HERE TO GET YOUR FREE BUSINESS AUDIT««««

We'll research all of your social media and website content to give you suggestions on improvement. 

 

 

Questions about digital marketing? Comment below.

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Virtual Assistants Are Inevitable If You're A Business Coach Part 1

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Virtual Assistants Are Inevitable If You're A Business Coach Part 1

 

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