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marketing

The Benefits of Local SEO for a Startup/Small Business

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The Benefits of Local SEO for a Startup/Small Business

If you think that advertising is just for big companies and you can’t afford that, think again. In fact, a small business doesn’t have the luxury to skip a good marketing strategy. When you are on a shoestring budget, you need to put on a guerilla war. In this battle, you need to stick close to home, and your customers are your best allies.

Leveraging the power of local SEO service in Atlanta means getting your message to those people who are most likely to walk in your store and buy. However, they can’t do that if they don’t even know you exist. Here are the top 5 reasons you need to implement SEO and a few ideas how to do it. For a more hands-on approach, you can always work with a the best SEO consultant Atlanta has to offer.

1. Show you are a legitimate business

Basic local SEO means filling in your contact information and location details on all available platforms. You need to be on Google maps, Google My business, Facebook and other relevant platforms such as Instagram, TripAdvisor and many others.

When they need something, users tend to search online and trust more the companies which appear organically on the first positions. How can I get my business to the top of Google? To get to the top of any of the search engine’s  list, you need to add relevant info about your business, media and get great client reviews, also accompanied by pictures. All these prove to your potential clients that you are trustworthy.

2. Get more leads

If you are within the first results on search engines, you are more likely to get more people to know your business at least, thus entering your sales funnel. Geolocation features are becoming very accurate, and now you mostly compete only with those near you. Personalized search both on Google and Facebook's’ nearby feature means that you just need to stand out between your peers and local competitors. Be sure you have a mobile-first website to encourage search engines to recommend your business on the go.

3. Capture specific searches with long-tail keywords

Assume you have a bar in Midtown, Atlanta. A potential client might search for bars in the neighborhood or on a particular street. Try to create your SEO strategy starting from these observations and rank for long-tail keywords like “bar/pub/drinks/coffee/beers in Midtown ATlanta”. If you do that you only compete with about ten other places, instead of hundreds of bars in Atlanta in general.

4. Brand Awareness

As you pop among the first results time after time, people start to know your name, talk about you or ask for recommendations. In the age of declining TV ads, the way to be on top of the consumer’s mind is to have your brand’s name pop repeatedly online. You can also partner with local influencers to get your name in front of your audience.

5. Increase conversions

Since people who search online for services and products are already in buying mood, you have a higher chance of conversion. If they are coming towards you, there is no excuse, but to sell.

When looking for a way to organically grow your business SEO is the best strategy that your business can do. Local SEO trumps all marketing when it comes to acquiring and obtaining new clients local seo provides long term results.  

Need help getting your local business to the top of the search engines, Dream Team Digital Marketing Agency is your #1 local SEO service in Atlanta.    Schedule a free consultation today!




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Marketing Your Coaching Business With The Help of a VA

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Marketing Your Coaching Business With The Help of a VA

Marketing, nowadays, means finding a niche on a usually already packed market and try to become as relevant as you can in your chosen public’s mind. Because, a faithful, satisfied public equals a successful marketing approach. This leads up to a growing business. However, there is a problem: you only can manage so much in terms of keeping your clients happy, while you battle with huge companies having client service departments, communication departments and the list can go on and on.

The Virtual Assistant

Therefore, an ace up your sleeve can be a Virtual Assistant or, simply put, a VA. What is a VA? A VA is a technical solution meant to represent you and your business in front of the customers, therefore easing up a communicational path.

You are an entrepreneur, always on the run, constantly having to deal with a lot of tasks meant to keep you business up and running. And you cannot afford to lose time. Time is the best exchange card that you have when trying to stay relevant.

How can a VA help in terms of business coaching?

Well, this assistant is like a perfectly tuned tool. A VA is like a reception desk – it takes the tedious task of directing the clients’ needs. A properly tuned VA should speed up any process of welcoming clients, arranging their needs (or issues) while being a backup tool for your online presentation card all wrapped up in a tailored marketing umbrella. A marketing VA ensures that you squeeze the best of all marketing opportunities and channels available.

Of course, you need to work closely with your Virtual Assistant in order to get the best results, tailored on your specific needs. However, your Virtual Assistant will then come up with the best solutions for your online image, will be there when you need it and, furthermore, it can become the best reliable tool when it comes to having an expert perfectly knowing your clients at your disposal. Virtual Assistant services are a great asset to your business

Remote work

And the best part is that everything happens on-line. Therefore, you save a lot of headaches: whether is blogging, e-mail marketing, web design, social media engagement or management, the Virtual Assistant helps you get the coaching business techniques towards the concerned public. Your concerned public. And it helps you saving time, letting you concentrate on what is really important: how to keep your clients happy and your business growing. Because, at the end of the day, a business coach enjoys working with people and helping them reach their goals, therefore repetitive marketing tasks need a proper instrument tailored to your specific vision and values so you can always rely on your online business card while ensuring clients’ happiness, hire a virtual assistant.



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Why Your Coaching Business Needs an Affiliate Program

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Why Your Coaching Business Needs an Affiliate Program

You can only do so much by yourself. The role of an affiliate program is to send more leads to your website or program without you having to put in additional work. This type of marketing is based on the idea of complementary or similar products and recommendations. It’s what Amazon is doing with the “people who bought this also bought this”.

As a coach, you help people break barriers, achieve their dreams and overcome obstacles. Most people don’t suffer from only one inability, and most likely it’s not within your reach to solve their every problem. That is why you can join forces with others to provide a 360 degrees solution within a group of specialists.

Affiliate Marketing Example

Let’s take Sue, a 39-year old mom of 2, recently divorced and unhappy with her corporate job. Sue has developed a sweet tooth, let’s not call it an addiction and doesn’t look like the cheerleader she used to be in college. Also, she feels useless in her professional life because she only makes the same weekly sales reports, while her real dream is to sell hand-made wedding invitations, beautifully decorated with hand calligraphy. Sue can use some help from different specialists: a coach, a nutritionist, a personal trainer, a business advisor, a lawyer and even a tutor for her kids.

As a coach, you could inspire Sue to get in control of her life and start doing the things she loves to get herself back. However, it would be dangerous to give her nutritional or exercise advice, although you are sure that it would change her appearance, her mood, and overall motivation.

In this case, you need to get into a network of diverse specialists and cross-reference each other.

The benefits of being part of an affiliate program

This is a business model that has many advantages because you transfer some of the marketing tasks to your partners. Another good news is that you only pay a success fee, you don’t waste any money on leads that don’t turn into clients as you do with online marketing.

The best thing about affiliate programs is that they are fully scalable. You can attract as many partners as you want, there is no upper limit to growing your network.

The cons of affiliate marketing

So far it seems like affiliate programs are the Holy Grail of growing your business. However, it would help if you were careful with some aspects. The first one is selecting your partners carefully. Pick only high-quality people, just as yourself, because you will put your word for them and conversely. Even if it is tempting to get as many partners as possible, try limiting the offers to avoid spamming your list. You want to provide additional value, not to become annoying.

Also, keep in mind that every new partner on your list means additional work from you to promote their products, so make sure you are getting a right balance.

Affiliate Marketing Programs

To get the best results for your affiliate program is to make affiliate marketing for beginners an easy process if they’re not familiar with the whole process.

The best affiliate programs offer done for you content to share with your audience that will include affiliate marketing examples listed below:

  • Done for you social media posts & images

  • Emails

  • Tweets

  • Blog post

  • Training & support

Check out our Affiliate Program to get you more information on the structure of the program and how beneficial it is to the right candidate.

We offer a complete Done For You Affiliate Package,  where we set your business up for success and a design a  stream of passive income for your company. Schedule a free consultation for our Done For You Affiliate Package.






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The Dream Is Free, But The Vision Is Sold Separately

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The Dream Is Free, But The Vision Is Sold Separately

I was reading this blog from Dell, and I got inspired! They are so right! When we put our red lipstick and our mind to something, we are unstoppable even in 4-inch heels or higher. We have a unique approach to business and success because we are, by nature, creators. Women were born to give life. In modern times we don’t only give life to other humans, but we use our creative power to give life to dreams, ideas and change the world around us, with grace.

However, to move that from the simple stage of dreams into hardwood reality we need to put in the work. That is what you need to think about when you hear that the dream is free, but the vision is sold separately.

Be bold, but specific and reasonable!

When we think about vision, we love to say that it is a wireframe for the dream. Since the vision outlines what you are about to do, it needs to be as bold as possible, so you have enough room to fulfill all your desires.

Look at some of these extraordinary visions from top companies and get inspired. You don’t have to be IKEA to create a better life for many people; you can have a daycare and do exactly that. Also, you don’t have to be JetBlue to inspire humanity in the air and on the ground, you can be a great personal coach and achieve the same goal.

Once you have set your mind to something, think backward. Envision the company of your dreams at its peak and think about ways to get there. If you feel you need some clarity, you might find it helpful to get a mentor.

Ask for help! The 80/20 rule

The biggest mistake most ladies make when becoming entrepreneurs is striving to do everything on their own. You are not less of a fierce boss babe if you ask for help and if you delegate what is not your core strength. In fact, joining forces with other boss ladies makes everybody’s businesses grow faster and stronger.

They say it takes a village to raise a child. It takes another village to grow a business, just choose your tribe’s members wisely.

Put an exclamation mark next to all the things you don’t feel 100% confident on doing yourself. If you have 80% of the tasks marked, you are on the right track because the 80/20 rule says that only 20% of the things you do bring 80% of your income, the others are just slowing you down.

It doesn’t matter if you want to write a book or just better manage social media, there is always good help available. If you're going to honor your God-given gifts, bring them to the world. Sometimes that even means investing money to get more money back from your business.

Don’t let yourself be trapped in daydreaming without taking action.

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Sales Funnels & Why You Need Them For Your Brand

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Sales Funnels & Why You Need Them For Your Brand

Sales funnel template for your business presentation Sales funnel template for your business presentation

Sales funnels - you've heard of them, probably even click a few yourself and in the best case, you were convinced to buy. Take a moment and think about the last sales funnel you have visited. What made you buy that time? Probably it has to do with the confidence and trust inspired by the company because the role of a sales funnel is to turn a cold lead into a warm one.

As a coach, you need a sales to funnel because the process of acquiring a client is a long one and you have to earn their trust step by step. Of course, you can create your own sales funnel, but as we are about to explain this is a lengthy and time-consuming process especially in the beginning.

Create Awareness

The first one is awareness. You need to get your name out there and make people know about you and your business. Since this is a matter of trust, you must offer a great deal of free content which is useful to your ideal client

This is the most time consuming and the less financially effective step evening of the whole process. Unfortunately, without quality content, it's impossible to get noticed by the ideal clients.

You must talk about the pain points and problems your client is most likely to have and offer some guidance regarding possible solutions. The inside you give should be enough to position yourself as a specialist, without providing the exact steps but only an overview.

At this point, be sure to create varied types of content including blog posts, video, social media, and even podcasts.

If you know your proposition and values by heart, the best idea is to outsource the creation of this type of content to give you more time to focus on existing clients and your core product.

Create Your Lead Magnet

A special kind of content you need in your sales funnel is the lead magnet. This is a gift from you to your ideal client to help them get closer to solving the problem.

However, there is a trick. In this document, you will get as close as possible to solve the main issue without giving the whole solution. What was on quick wins and attractive graphical presentation. The best lead magnets include checklists, infographics, cheat sheets, how-to’s, ebooks, organizers, and more.

A great lead magnet has some high-quality information but also looks stunning. Designing this sort of document is very time consuming, and you might not have the necessary abilities, software or patience to create it yourself. Outsourcing this step can save you valuable hours for research or client time.

Sell your products

As your prospect starts to get to know you and to trust you more, it is time to reach for the wallets. The best advice, push to start gradually with a low-end product/service and then work your way towards your core product (high ticket item).

People are more likely to spend hundreds or even thousands of dollars on training programs after they invested $20 of $50 on a product which surpassed their expectations, and they have trust in you.

 

Are you ready to focus on creating killer training programs without worrying about the daily grinding? Download this guide: All About Product Funnels for Coaches

 

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