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ideal client

How well do you really know your ideal client?


How well do you really know your ideal client?

A successful business relationship has a lot in common with a successful personal relationship. It’s all about trust, mutual respect and striving to please the other person by taking into consideration their preferences and avoiding their dislikes at all costs.

First of all, it’s important to understand that you can’t be in a relationship with everybody. You need to select only those people whom you resonate with and who, at their turn, resonate with you. We’ve mentioned the ideal client before and described ways to create the user persona.

This time we want to go a bit further than the usual demographic and sociographic and even beyond writing the story of your user personas. After these text-book exercises, try to think about the match between this Price Charming of your business dreams and the toads in real life.

Location, Location, Location

After taking into consideration all your desires regarding the ideal client, do you think you can find it in the places you are looking for them? It might sound like a no-brainer, but you have to be where your clients are. If you are coaching moms, you have to advertise at kids’ activity centers. If you want to sell to billionaires, you’d better upgrade your golf moves and if you target teenagers, but you don’t do  Insta stories, you might be on the wrong track. Hang out where your clients are in their natural habitat.

Get Personal

Even if you are writing a newsletter that will be distributed to thousands of readers, they should never feel that.  Knowing your ideal client means crafting your words like you would write a love letter to the one and only who is your reason to wake up in the morning.

Treating communication like this helps your message cut through the noise created by online advertising. It is also a good idea to create several variants of the newsletter, tailor-made for each of the user personas you have in your portfolio.

What Makes Them Tick

Winning hearts and wallets is all about understanding the mindset of your client. You need to take a deep dive among their fears, childhood passions and personal values. Tapping into these dark corners of their personalities makes them more likely to spend more.

The general guideline should be to stir some emotional connection, to create a link. Never allow your clients to choose you solely on price, or you set yourself for losing business quickly. Be an Apple, not a cheap Chinese alternative.

Find someone who is as close as possible to your ideal client and ask for feedback, even pay them as counselors. If you don’t have time to survey anyone and ready to identify “who” your ideal client is TODAY, download this guide on How To Identify Your Ideal Client


What is an ideal client and why should I have one


What is an ideal client and why should I have one

What Is An Ideal Client?

The biggest mistake most businesses make is trying to please everyone. If your answer to the question “Who is your client?” is anybody or everybody, you are already in deep trouble. Not even Coca-Cola or KFC can please everyone, so as a small business owner, you should learn from this and focus.

Defining your ideal client will help you communicate better, save you a lot of marketing costs and even help you create excellent products or services. Your ideal client should be willing and able to buy your product. They should find solutions to their problems in what you offer.

The Ideal Client - Defining User Personas

Defining the ideal client gives you a great starting point and a way to evaluate if a client is worth the trouble of convincing and keeping them or if you are just wasting resources.

To define your ideal client, start with the core value of your business.

✓ What problems are you solving?

✓ Who would be interested in that kind of solutions?

✓ Are there any critical competitors?
✓ How is your business different?

✓ Is there a niche which has potential but is underserved?

✓ What are the main frustrations your clients have that you help eliminate?

Once you have answers to these questions, it’s time to get a lot more specific. If you are already in business, but missing the strategy, look at your best clients so far. Try to list their demographics and sociographic characteristics until a pattern emerges.

Try the strategy used by web or app developers to build user personas. These are distilled versions of real people which help you understand better all the motivations and actions. By creating comprehensive characters, complete with name, studies, preferences, ways of spending their free time, you are stepping away from what you think your users need and even identify new ways of serving them.

Think of how will these personas interact with your product or brand,  what influences are they paying attention to, what are the possible pain points. Be as specific as possible. If done right, each user persona will have different characteristics, motivations and will be reachable through various channels.

A Little Strategy, Big Savings

Defining the ideal client is a strategic move which will help you cut down on essential marketing expenses. It’s all about narrowing down the focus and talking to those willing to listen and to interact. By knowing who you want to attract you will be able to dedicate more resources to create an experience instead of just spamming thousands of potential clients.

Do you have questions about who your ideal client is? Download this e-book on “How To Identify Your Ideal Client,” so you can get clear on who is your ideal client, and how to market to her/him.