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digital marketing

6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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As a business owner, we come across many different types of customers. Some customers come across as funny, others very serious about their business or some that don't know exactly what they need as far as social media marketing, but they do know they need something you offer. 

What happens when you Get a Spanish speaking “potential” client that needs bilingual social media management or bilingual digital marketing and they have the potential of being one of your largest clients globally? Do you let that go? No way. Now is the time to grow your virtual assistant team so you can offer bilingual digital marketing to your Clients. If you're currently not offering bilingual marketing services in your business yesterday was too late to start offering bilingual social media management. 

With the high ROI on digital marketing, sales funnels and SEO you shouldn’t limit your business to just English when the majority of the southwest are native Spanish speakers. Hispanic owned businesses in the US are over 3.3 million. Now is the time to get on board and be diverse in your marketing if you're an agency.  

 

6 Reasons You Should Offer Bilingual Digital Marketing & Business Services

 

1. Establishing a bilingual worldwide business presence on social media brings brand awareness
Ideally, having your business's presence online is the starting point when customers search for your business, products or services. Offering bilingual services in your business will help you exceed your marketing goals due to the fact that you’re adding more customers to your already customer base and more brand awareness.

2. Spanish speakers make up a huge market demographic
Are you leaving money on the table by only serving the English speaking market? If you do any type of international marketing or serve diverse areas you should do bilingual social media marketing, bilingual digital marketing, and bilingual virtual support. 

3. Grow your followers
The Hispanic population is rapidly increasing and now is the time to expand your business to tap into the Hispanic market to grow your audience, followers and increase business if you haven’t done so already. 

4. Beat Your Competition
Now is the time to leverage your expertise by offering services that your competitors don't. Yes, we know there are many virtual assistant companies out there. Yes, we know there are tons of digital marketing agencies online, but when have you seen a bilingual virtual assistant company or a bilingual digital marketing agency that has bilingual social media management? They’re some, but not many. This is how you beat your competition by offering services they don’t and you’ll have the competitive advantage over them when marketing your business. Lead by example if your competitors don’t offer a service, you offer it and pave the path for the future marketers.

5. Gain New Customers
By having a website available to nearly millions of people you’ll be showcasing your business not only locally but worldwide to your new market. When someone searches for a product or service that you offer online you’re opening the opportunity to gain new customers. Offering bilingual services has the potential of doubling your business. 

6. Target multiple audiences
You have the ability to target many different audiences and doing so is very cost effective when running nationwide marketing campaigns. The only thing needed for a successful marketing campaign is great translation and knowledge on what you’re marketing to ensure your campaigns are in front of the right audience. 

In conclusion, expanding your business to include a variety of services will gain your business new clients, bring brand awareness, and build a new following that you would'nt of have had before. If you’re looking to grow your business by offering bilingual marketing services and need the best digital marketing agency to help you execute an effective marketing plan that will give your business a good ROI, we invite you to a complimentary consultation. Click here to schedule now. 

Necesita su consulta en español, no hay problema, haga clic aquí para reservar su consulta de marketing gratuita

 

Bonus: For a limited time, you can get a free website audit. Just like our Facebook page and leave us a message “I’d like a free website audit.”

Bonificación: por tiempo limitado, obtenga una auditoría de su sitio web gratuita. Al igual que nuestra página de Facebook y déjenos un mensaje "Me gustaría una auditoría gratuita del sitio web"

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You Need Digital Products For The Survival Of Your Business In 2019

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You Need Digital Products For The Survival Of Your Business In 2019

Digital products are by far the easiest way to bring passive income to your business and it’s something much needed to grow your brand, add value to your business, solve problems for your audience, grows your email list, and most importantly it brings another stream of income to your business. Who doesn’t like extra money?

Digital items have many benefits over physical products: no stock as well as no delivery.

You may assume that creating a digital product calls for a unique understanding of digital products but truthfully you already have what it takes to create your own successful digital product. The first thing you must realize is, digital products is a passive income stream.

What Is Passive Income

Passive income is any kind of stream of income to your brand or business where you're not trading bucks for hours.  Rather you're creating some kind of content that you're selling on a regular basis on your website, landing page, eBay, Amazon or the app store that is sold on autopilot and attached to a sales funnel.

Yes, in the end, passive income is easy income once you get all your funnels set up for it to be fully automated and all set up. Just know that the important part of any digital product is the structure behind your sales funnel. If setup properly you will only need to do small tweaks here or there. 

What Are Digital Products

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Digital products are a way to bring reoccurring passive income into your business that doesn’t require daily maintenance or upkeep. Digital products are delivering products digitally to your customers, passively. Examples of digital products can be: Online courses, Photography, Tutorials, Services E-books, Apps, Games, Graphic Designs, Music, and Podcasts are all examples of digital products but there are a ton more. Simply think of digital products as a way of opening the door to worldwide sales to your products digitally in a way that your customers want it, and you're serving the need they're looking for by solving an immediate problem for them. 

What Are Advantages To Selling Digital Products?

There are several fantastic factors to market digital products-- primarily since it includes a stream of easy income for your business. For this factor, they're extra scalable compared to a traditional service design by offering a solution or physical item.

Because absolutely nothing physical is created or delivered to your customers, digital items are additionally much less costly to generate (in some cases totally free to generate depending upon the abilities you have as well as programs you currently utilize), so, therefore, they're adding less high-risk vs a physical product. Marketing digital products that are associated to existing items that you have or solutions you currently provide aids in the development and positions you as a specialist in your field as well as offer additional education and learning chances for your customers. 

Digital products add a ton of value to your business because you will not only be known for but recognized as the go-to person for “ X,Y,Z. “ Digital downloads are a billion dollar a year business and you should be apart of that too.

digital-products

Having a digital product solves someones immediate problem and 90% of the time when someone faces a situation in their life that requires help they turn to Google and begin their search. Lucky for you with the proper keywords and SEO your digital product can be found online. For example, if someone searches Google for “how do I create a sales funnel”. Our page surfaces with our Sales Funnel Planner to teach them all about sales funnels and guide them step-by-step on creating the perfect sales funnel for their business and planning for it strategically. Digital products have many advantages other than monetary. 

Grow Your Email List With Digital Products

Think about the last thing you opted in to get. Remember it?

That's e-mail advertising done right of course. From blog owners to service providers, to online business owners, to entrepreneurs giving useful opt-ins is the very best way to massively grow your e-mail list. The more people you have on your list(s) the more digital items you’ll be able to sell later or just give away as an opt-in.

Almost all businesses benefit giving away opt-ins because it’s the easiest way to grow your e-mail lists. Whether you have actually been online for a day or for a year, having digital products (opt in’s) is an absolute must in order to start getting email addresses. You must, at the very least, start to aggressively GROW your e-mail list and most importantly you need to start yesterday.

Keep in mind: Your social media fans typically aren't likely to make you the most money, however, to get them off of social media and on a site that you own is key because then you have a better chance to acquire their email address by enticing them with an opt-in offer. Several blog writers, authors, and also business owners like you typically aren't accumulating e-mail addresses as well as are missing out on out on substantial passive income opportunities. 

The probability of selling to a new prospect
vs an existing customer
(New 5-20%)
(Existing 60-70%)

Take Aways

  • Digital products are passive income

  • Use a lead magnet similar to your product or another product that’s similar to the digital product you’re selling.

  • Digital products come in many forms

  • Digital Products can be monetized or used as a lead magnet

  • They solve problems

  • Grow your email list

  • You can showcase your expertise

People are searching now for what you know.png

Digital products are such a big deal because they bring unlimited income to your business and solve problems, and are used to grow your email list.

Digital products can be e-courses, e-books, how-to’s that people buy to produce immediate results. If you have a product that solves someone’s problem, let it make you money! There’s no limit to your income with passive income and digital products. 

If you have a digital product, post the link in the comments along with the name and a brief summary of the product. 

However, If you don’t have any digital products, opt-in’s or lead magnets we’d love to help you create the perfect product for your business. Contact us today to schedule a free consultation and you too will soon have a digital product for your business that will bring you reoccurring passive income and we’ll also show you how to make passive income online. 

 

P.S. Every successful entrepreneur has multiple streams of income and they have both paid and free digital products. 

 

 

 

 

 

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5 Reasons Your Business Needs Social Media Marketing

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5 Reasons Your Business Needs Social Media Marketing

5 Reasons Your Business Needs Social Media Marketing 

top-social-media-management-companies

Social media is defiantly our daily dose of news, entertainment, laughs, and most importantly a way to keep up with family and friends. We can’t escape the fact that social media is increasingly present in our daily lives, seeking a place of our own and offering solutions that are not so accessible other ways. Used by all ages - from children to the elderly -social networks bring information to users faster than any newspaper, the news station, or radio. 

For many business owners, this scenario is no different. The social media has become a channel of communication with the customer. As a business, we need to be where our customers are and then show the products and services you offer and your audience can interact, follow, like and share easily.  
But what’s the real importance of your business having a page on Facebook, Google+ or a Twitter account? The answer is simple: Because that's where your customers are! 

Side Note: Keep in mind the object is to funnel them off of social media and land them on a platform you own i.e. your website. 

Before the internet existed, we only saw advertisements and ads on radios, TV's, newspapers and magazines. But they were - and still are - static advertisements that do not interact with your audience as well as social media. Today the interaction with the public has become much more accessible and dynamic, being possible to showcase products for specific audiences, in multiple languages, and in ways of engaging them. 


Having business pages on social networks don’t simply serve as a social showcase where products and services are featured and nothing else happens. They also serve as a reference for consumers to know whether or not they will use your service.


Before leaving home or going to places such as restaurants, hotels, pet shops, hairdressers and bars, many people search online. It has also become common to search for information such as the address, phone, and website, within the company's social media page, because it is more convenient for the user who is already in the social network to search there.

Social media marketing also comes with more benefits for your business, some of which include:


1. Bringing Customers and Companies Together
This is one of the main advantages of social media marketing. With more and more people connected everywhere in the world, interacting with customers become very necessary. It’s an absolute must! Remember if you’re not interacting, posting, and helping them solve a problem, your competitor is!


Giving a voice to followers and listening to their opinions, criticisms, and suggestions, tightens the link between the two ends of the market, which is extremely important for any type of business, from the neighborhood store to the largest companies in the world. 

2. Quality Website Traffic
With all the social networks out here, one thing for sure is it makes your business more accessible to a larger number of people every day. In business, it’s good to be where your audience is, and make it easy for them to find your website.


Another important fact is that not only do you get quality website traffic from social media but you can be found much quicker by search engines when your customers are looking for your business or services using your business keywords. 

3. Building Authority
A good strategy to be seen as an authority in the area of your business is to produce relevant content for social networks that resonates with your audience.


One of the best social media platforms for producing informative and promotional materials is Facebook. This is because of Facebook being the largest social network in the world that allows several media formats: videos, texts, images, live and gifs.

Facebook Statistic: There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17)

Ideally, you’d want to switch it up a bit by the content you post and evaluate how your audience's like it. For example, you normally post images on social media and you get around 500 likes, 25 shares. Then you post a funny video with staff in it, or highlighting a service and then that video gets 2K likes and 600 shares. Now you know what your audience likes. Even if your followers interact more with videos, be sure to post pictures and texts to avoid becoming boring, and this ensures your company dominates the subject of your area and you build brand authority.

4. Easily Promote Campaigns  
In addition to publishing content for free, you can reach a much larger audience by using social media advertising tools. Facebook, Twitter, Instagram, Snapchat and LinkedIn all have the option of paid advertisements. 

With the advancements in terms of sponsored postings, our businesses are able to directly target who we want to see our ad, which increases the likelihood of making sales. A well-crafted campaign in a matter of minutes can create a great deal of involvement from your customers and other users. One of my favorites is the Facebook boost option. In 3 minutes you can boost a blog, product, promote your website and much more to drive sales, likes or traffic to your website depending on your desired outcome you’re looking for.


Some business forgets that page views, likes on posts and shares are all metrics that need to be routinely analyzed to measure the engagement level of your audience and knowing your numbers helps you to build a strong social media strategy when using paid social media advertisement. 

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5. Audience engagement
Social media is a powerful channel for digital marketing; this is due to the ease in which you can search for a business, product, location, or public figure and get the information you’re looking for. You can easily engage with them, answer questions and showcase your business.
In spite of the fact it's extremely important to enter the world of social media and be where your customers are, capture, retain customers, interact with your customers and increase your sales, This endeavor is sometimes more complex than it seems. When looking for a company to manage your social media sometimes it's hard and you don't know where to find the top social media management companies. 

As you search for SMM for your company, start with the top 10 social media companies and narrow it down from there. Just remember that you can hire the best digital marketing agency to manage your social media by Clicking Here to get started.

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