Sales funnels - you've heard of them, probably even click a few yourself and in the best case, you were convinced to buy. Take a moment and think about the last sales funnel you have visited. What made you buy that time? Probably it has to do with the confidence and trust inspired by the company because the role of a sales funnel is to turn a cold lead into a warm one.
As a coach, you need a sales to funnel because the process of acquiring a client is a long one and you have to earn their trust step by step. Of course, you can create your own sales funnel, but as we are about to explain this is a lengthy and time-consuming process especially in the beginning.
The first one is awareness. You need to get your name out there and make people know about you and your business. Since this is a matter of trust, you must offer a great deal of free content which is useful to your ideal client
This is the most time consuming and the less financially effective step evening of the whole process. Unfortunately, without quality content, it's impossible to get noticed by the ideal clients.
You must talk about the pain points and problems your client is most likely to have and offer some guidance regarding possible solutions. The inside you give should be enough to position yourself as a specialist, without providing the exact steps but only an overview.
At this point, be sure to create varied types of content including blog posts, video, social media, and even podcasts.
If you know your proposition and values by heart, the best idea is to outsource the creation of this type of content to give you more time to focus on existing clients and your core product.
Create Your Lead Magnet
A special kind of content you need in your sales funnel is the lead magnet. This is a gift from you to your ideal client to help them get closer to solving the problem.
However, there is a trick. In this document, you will get as close as possible to solve the main issue without giving the whole solution. What was on quick wins and attractive graphical presentation. The best lead magnets include checklists, infographics, cheat sheets, how-to’s, ebooks, organizers, and more.
A great lead magnet has some high-quality information but also looks stunning. Designing this sort of document is very time consuming, and you might not have the necessary abilities, software or patience to create it yourself. Outsourcing this step can save you valuable hours for research or client time.
Sell your products
As your prospect starts to get to know you and to trust you more, it is time to reach for the wallets. The best advice, push to start gradually with a low-end product/service and then work your way towards your core product (high ticket item).
People are more likely to spend hundreds or even thousands of dollars on training programs after they invested $20 of $50 on a product which surpassed their expectations, and they have trust in you.