CREATING THE PERFECT SALES & CONVERSION FUNNEL FOR YOUR BUSINESS.
No phenomenon has transformed the world as much as the internet. Its effects and applications touch nearly every sphere of our livelihood; most especially in the buying and selling of goods and services. Today there are more businesses online than there are offline leading to fierce competition for customers and market shares alike. For any company offering products or service online; there has never been a better time to develop a high-converting digital sales funnel.
Perfect digital sales funnels can mean the difference between businesses who can convert their site visitors into buyers immediately and those earning zero revenue. However, just like every good thing, the perfect sales funnel is not so easy to develop. All the stages need to be adequately tested, constantly modified and carefully monitored to ensure consistent client conversions; but trust me; the effort is always worth it. Developing the perfect sales funnel has afforded me the opportunity to take many businesses from 0$ to 6 figures in a matter of months. They also played a massive role in bringing my virtual assistant consultant agency to where it is now.
There is no overestimating the importance of sales funnels, especially when it comes to accelerating business growth, and as a business owner, it is essential that you invest the time to build, perfect, test and fully enhance your sales funnel. Below is everything you need to learn about the various stages involved in setting up an ideal sales funnel, and how to utilize it to grow your business.
The first step is to create awareness by increasing your brand’s visibility. Regardless of the stage your business in, when using a new advertising platform, your focus should be on letting your potential clients know that you exist. Do not focus entirely on outright sales; the goal is to introduce your business and excite your audience with a captivating video or image. Make it as personal as possible, and let them remember your brand; state your brand name as well as your mission, and then tell them what they can benefit from you.
Thanks to Facebook, it is now easy to reach up to 10,000 people with just 5 dollars in advertising fees.
EDUCATE YOUR AUDIENCE
The next step in setting up the perfect sales funnel is to educate your potential clients properly. Tell them what makes you different from others and why they should patronize you and not your competitors. Any competitive advantage you have must be exposed here. Perhaps your business has won awards, maybe you have some big shot clients, or your products are stocked in some of the big-name retailers in the market. The key is to point out distinguishing factors why they should deal with your business preferably via video, then direct them to your blog or any educating article. Grab their attention, over deliver, and leave them wanting more; this will spark their interest and make it super easy for them to remember you; which is vital for the third stage.
They say the third time is the charm.
At this stage, your clients are familiar with you and have a sense of what makes you unique. Chances are they still have one or two concerns they wish you could address; this is the time to impress them a third time and address their fears via display ads on facebook, youtube, email or Google. Let them know you care about their questions and ask for constructive feedback on improvements they would love to see in your business. Actively interact with your potential customers on social media platforms, answer and let them know you are there to alleviate their concerns.
Recognize questions that come up time after time and strategically deal with them. I remember when my company was just starting out, I noticed potential clients were repeating a particular question:
“How long will it take to get my funnels in play so that I see the results in my business?”
It was easy to see that this was a critical concern for potential clients; so I created a Sales Funnel Planner ebook that sufficiently addressed that issue and at the end opened the door for feedback. It worked like magic; the next week, we got so many calls and emails that we had to hire an additional customer care rep. With just that one move I gained more trust from clients and showed them I cared, and this made it easy to move to the last stage.
Finally the ultimate stage!
After successfully following the steps above, your audience should be aware of your business, adequately informed on what makes you different, and have interacted with you to some extent. Now is the time to ask something from them since you delivered value and have earned their trust. At this stage, you should use strong calls to action in ads and emails; include incentives in your offer, such as a discount code if they ‘”buy within 24 hours” or a free webinar if they “Book a Call Now.” Sample different incentives and see what works best with your audience.
Remember that the sales conversion funnel is a continuously changing cycle, and you must keep working on your methods. The methods you use today may not work so well tomorrow. Never stop learning and never stop seeking to improve your customer experience.