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6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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6 Reasons Your Business Needs To Be Diverse In Bilingual Social Media Marketing

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As a business owner, we come across many different types of customers. Some customers come across as funny, others very serious about their business or some that don't know exactly what they need as far as social media marketing, but they do know they need something you offer. 

What happens when you Get a Spanish speaking “potential” client that needs bilingual social media management or bilingual digital marketing and they have the potential of being one of your largest clients globally? Do you let that go? No way. Now is the time to grow your virtual assistant team so you can offer bilingual digital marketing to your Clients. If you're currently not offering bilingual marketing services in your business yesterday was too late to start offering bilingual social media management. 

With the high ROI on digital marketing, sales funnels and SEO you shouldn’t limit your business to just English when the majority of the southwest are native Spanish speakers. Hispanic owned businesses in the US are over 3.3 million. Now is the time to get on board and be diverse in your marketing if you're an agency.  

 

6 Reasons You Should Offer Bilingual Digital Marketing & Business Services

 

1. Establishing a bilingual worldwide business presence on social media brings brand awareness
Ideally, having your business's presence online is the starting point when customers search for your business, products or services. Offering bilingual services in your business will help you exceed your marketing goals due to the fact that you’re adding more customers to your already customer base and more brand awareness.

2. Spanish speakers make up a huge market demographic
Are you leaving money on the table by only serving the English speaking market? If you do any type of international marketing or serve diverse areas you should do bilingual social media marketing, bilingual digital marketing, and bilingual virtual support. 

3. Grow your followers
The Hispanic population is rapidly increasing and now is the time to expand your business to tap into the Hispanic market to grow your audience, followers and increase business if you haven’t done so already. 

4. Beat Your Competition
Now is the time to leverage your expertise by offering services that your competitors don't. Yes, we know there are many virtual assistant companies out there. Yes, we know there are tons of digital marketing agencies online, but when have you seen a bilingual virtual assistant company or a bilingual digital marketing agency that has bilingual social media management? They’re some, but not many. This is how you beat your competition by offering services they don’t and you’ll have the competitive advantage over them when marketing your business. Lead by example if your competitors don’t offer a service, you offer it and pave the path for the future marketers.

5. Gain New Customers
By having a website available to nearly millions of people you’ll be showcasing your business not only locally but worldwide to your new market. When someone searches for a product or service that you offer online you’re opening the opportunity to gain new customers. Offering bilingual services has the potential of doubling your business. 

6. Target multiple audiences
You have the ability to target many different audiences and doing so is very cost effective when running nationwide marketing campaigns. The only thing needed for a successful marketing campaign is great translation and knowledge on what you’re marketing to ensure your campaigns are in front of the right audience. 

In conclusion, expanding your business to include a variety of services will gain your business new clients, bring brand awareness, and build a new following that you would'nt of have had before. If you’re looking to grow your business by offering bilingual marketing services and need the best digital marketing agency to help you execute an effective marketing plan that will give your business a good ROI, we invite you to a complimentary consultation. Click here to schedule now. 

Necesita su consulta en español, no hay problema, haga clic aquí para reservar su consulta de marketing gratuita

 

Bonus: For a limited time, you can get a free website audit. Just like our Facebook page and leave us a message “I’d like a free website audit.”

Bonificación: por tiempo limitado, obtenga una auditoría de su sitio web gratuita. Al igual que nuestra página de Facebook y déjenos un mensaje "Me gustaría una auditoría gratuita del sitio web"

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15 Marketing Tasks Your Virtual Assistant Can Do to Drive Traffic to Your Business in 2019

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15 Marketing Tasks Your Virtual Assistant Can Do to Drive Traffic to Your Business in 2019

15 Marketing Tasks Your New Virtual Assistant Can Do To Drive Traffic To Your Business for 2019

Are you to the point in your business that you just realized you can’t do it all by yourself in order for you to achieve the goals you originally set out for yourself, so you're NOT working harder but working smarter? 

While you’re on the hunt looking to hire a virtual assistant the best thing to do is make a list of all the things that you don’t know how to do, and that’s what you’re looking when on-boarding virtual assistant. 

 

1. ADMIN TASKS  

Short of being able to fetch your coffee for you, having a Virtual Assistant (VA) is almost exactly the same as having an in-office administrative assistant. A VA can take care of any admin tasks that are nothing but a nuisance to a busy business owner. Whether it’s scheduling your meetings, booking travel arrangements, maintaining your spreadsheets, or following up with clients, a Virtual Assistant can make your life easier.
 

2. BLOGGING

Want to get your message across, but the written word is not your forte? Having a professional, seasoned copywriter Virtual Assistant in your arsenal can help ensure that your website and landing pages are always updated with original content. Knowledge of SEO, keywords, and Google ranking is essential in blogging, and virtual assistants have the expertise to incorporate this know-how into their writing. 

 

3. SOCIAL MEDIA  

Social media management can be complete drudgery for many business owners, who simply lack the time or desire to “play the game”. In today’s online world, engaging your audience is absolutely essential, and a virtual assistant can manage your accounts for you so you can keep your eyes on the prize. Virtual Assistants have the time and skills to grow your audience and keep them coming back for more. 

 

4. SEO

SEO, or “search engine optimization” is paramount in helping your ideal clients find you online. A virtual assistant knows how to research and incorporate relevant keywords and phrases within your copy and content to attract prospects to your website and to rank your website with Google, giving you a leg up on your competition, and potentially increasing your conversion rate as a result.

 

5. CONTENT MARKETING

Having great content is a good start, but unless it’s strategically promoted, your target audience may struggle to find it. A Virtual Assistant will work hard creating copy to market the content for you while you’re busy building your empire. 

 

6. EMAIL MARKETING  

A Virtual Assistant can write and design stellar emails to send to your clients as often as you’d like. Virtual Assistants always include a relevant call-to-action to drive traffic to your business and help convert your copy into sales. Email marketing is also great for affiliate marketing.

 

7. GRAPHIC DESIGN

Virtual Assistants are skilled in graphic design and experts in keeping things consistent with your branding. Whether you’re in need of email, infographic, custom web page design, logo, photo, promotional, Facebook covers or social media design, a VA can help.  

 

8. WEBSITE DESIGN

Websites are where potential clients go to learn all about your business and consider patronizing you. A Virtual Assistant can build a user-friendly, dynamic, comprehensive, beautiful website for you to showcase what you have to offer the world. 

 

Sale Funnel Planner

Our Sales Funnel Planner is perfect for:

Business Coaches,

Consultants,

Service Professionals,

Virtual Assistants,

Marketing Agents.

A

nd the list goes on...

9. LANDING PAGES

Every business needs to build their current email list, and landing pages are the best way to do that. Using Leadpages or any landing page, a Virtual Assistant can craft the perfect landing page that captures leads into your sales funnel to build your list. Lead generation is essential in our current fast-paced, short-attention-span world, and a VA can make it happen for you!

 

10. FACEBOOK ADS

Just about everyone’s scrolling through Facebook for hours each day, and what better opportunity to capture new clients that by advertising on this popular platform? A Virtual Assistant Facebook Ad pro knows how to easily and effectively advertise your business can really help you build your business with Facebook Ads. 

 

11. VIDEO/AUDIO EDITING

A Virtual Assistant can also create a captivating intro to videos, edit audio, and podcasts for your audience to enjoy.This time-consuming task is best left to a VA when you’re knee-deep in making your dreams come true. 

 

12. EBOOK CREATION

Content-rich eBooks are an excellent way for you to make passive income or build your email list and a Virtual Assistant can help you with this. Give a copywriter VA your words and she or he will turn them into a potential best-seller. While creating an eBook may sound easy, there are technical elements involved that a VA can help you with. 

 

13. OPT-IN & LEAD MAGNET CREATION

They say that “the money’s in the list”. When your ideal clients choose to receive emails from you, all the easier for you to make the sale. A Virtual Assistant can craft a savvy opt-in for you to use on your landing page, website or on your blog to build your email list.  (Hook, line, and sinker) 

 

14. POWERPOINT/KEYNOTE/SLIDES

Presentations are still relevant in the business world and A Virtual Assistant can assist in creating the perfect slides for you to use to keep your audience engaged, informed, and maybe even a little entertained for webinars or speaking events! 

 

15. RESEARCH

Research is extremely time-consuming, but Virtual Assistants love to do it and can save you precious moments by taking over this tedious task for you. 

 

Below we've added an infographic of "15 Marketing Tasks Your New Virtual Assistant Can Do to Drive Traffic to Your Business for 2019", please feel free to share it on your blog. We only ask that you link it back to our blog post.


If you are on the hunt for a great Virtual Assistant to help you marketing your business, schedule a consultation today!

If this will be your first time working with a VA, let me explain how a Virtual Assistant can help your business grow.

 
15 MARKETING TASKS YOUR VIRTUAL ASSISTANT CAN DO TO DRIVE TRAFFIC TO YOUR BUSINESS..jpg
 

*Please note some of the links on this website may be affiliate links. Which means if you click on the link and purchase the item, we may receive an affiliate commission as their “thank you” for sending you their way.

 

 

 

 

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5 Reasons Your Business Needs Social Media Marketing

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5 Reasons Your Business Needs Social Media Marketing

5 Reasons Your Business Needs Social Media Marketing 

top-social-media-management-companies

Social media is defiantly our daily dose of news, entertainment, laughs, and most importantly a way to keep up with family and friends. We can’t escape the fact that social media is increasingly present in our daily lives, seeking a place of our own and offering solutions that are not so accessible other ways. Used by all ages - from children to the elderly -social networks bring information to users faster than any newspaper, the news station, or radio. 

For many business owners, this scenario is no different. The social media has become a channel of communication with the customer. As a business, we need to be where our customers are and then show the products and services you offer and your audience can interact, follow, like and share easily.  
But what’s the real importance of your business having a page on Facebook, Google+ or a Twitter account? The answer is simple: Because that's where your customers are! 

Side Note: Keep in mind the object is to funnel them off of social media and land them on a platform you own i.e. your website. 

Before the internet existed, we only saw advertisements and ads on radios, TV's, newspapers and magazines. But they were - and still are - static advertisements that do not interact with your audience as well as social media. Today the interaction with the public has become much more accessible and dynamic, being possible to showcase products for specific audiences, in multiple languages, and in ways of engaging them. 


Having business pages on social networks don’t simply serve as a social showcase where products and services are featured and nothing else happens. They also serve as a reference for consumers to know whether or not they will use your service.


Before leaving home or going to places such as restaurants, hotels, pet shops, hairdressers and bars, many people search online. It has also become common to search for information such as the address, phone, and website, within the company's social media page, because it is more convenient for the user who is already in the social network to search there.

Social media marketing also comes with more benefits for your business, some of which include:


1. Bringing Customers and Companies Together
This is one of the main advantages of social media marketing. With more and more people connected everywhere in the world, interacting with customers become very necessary. It’s an absolute must! Remember if you’re not interacting, posting, and helping them solve a problem, your competitor is!


Giving a voice to followers and listening to their opinions, criticisms, and suggestions, tightens the link between the two ends of the market, which is extremely important for any type of business, from the neighborhood store to the largest companies in the world. 

2. Quality Website Traffic
With all the social networks out here, one thing for sure is it makes your business more accessible to a larger number of people every day. In business, it’s good to be where your audience is, and make it easy for them to find your website.


Another important fact is that not only do you get quality website traffic from social media but you can be found much quicker by search engines when your customers are looking for your business or services using your business keywords. 

3. Building Authority
A good strategy to be seen as an authority in the area of your business is to produce relevant content for social networks that resonates with your audience.


One of the best social media platforms for producing informative and promotional materials is Facebook. This is because of Facebook being the largest social network in the world that allows several media formats: videos, texts, images, live and gifs.

Facebook Statistic: There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17)

Ideally, you’d want to switch it up a bit by the content you post and evaluate how your audience's like it. For example, you normally post images on social media and you get around 500 likes, 25 shares. Then you post a funny video with staff in it, or highlighting a service and then that video gets 2K likes and 600 shares. Now you know what your audience likes. Even if your followers interact more with videos, be sure to post pictures and texts to avoid becoming boring, and this ensures your company dominates the subject of your area and you build brand authority.

4. Easily Promote Campaigns  
In addition to publishing content for free, you can reach a much larger audience by using social media advertising tools. Facebook, Twitter, Instagram, Snapchat and LinkedIn all have the option of paid advertisements. 

With the advancements in terms of sponsored postings, our businesses are able to directly target who we want to see our ad, which increases the likelihood of making sales. A well-crafted campaign in a matter of minutes can create a great deal of involvement from your customers and other users. One of my favorites is the Facebook boost option. In 3 minutes you can boost a blog, product, promote your website and much more to drive sales, likes or traffic to your website depending on your desired outcome you’re looking for.


Some business forgets that page views, likes on posts and shares are all metrics that need to be routinely analyzed to measure the engagement level of your audience and knowing your numbers helps you to build a strong social media strategy when using paid social media advertisement. 

lyfe-marketing

5. Audience engagement
Social media is a powerful channel for digital marketing; this is due to the ease in which you can search for a business, product, location, or public figure and get the information you’re looking for. You can easily engage with them, answer questions and showcase your business.
In spite of the fact it's extremely important to enter the world of social media and be where your customers are, capture, retain customers, interact with your customers and increase your sales, This endeavor is sometimes more complex than it seems. When looking for a company to manage your social media sometimes it's hard and you don't know where to find the top social media management companies. 

As you search for SMM for your company, start with the top 10 social media companies and narrow it down from there. Just remember that you can hire the best digital marketing agency to manage your social media by Clicking Here to get started.

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Why You Need Digital Marketing Solutions in 2018

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Why You Need Digital Marketing Solutions in 2018


What is digital marketing and why is it so important for the survival of your business? 

digital-marketing-agency

Digital marketing is the backbone of any and all businesses. You can be a brick and mortar business or an online business, either way, digital marketing is a much-needed service for any successful business. Digital marketing works for any industry, big or small. Digital marketing is basically the online marketing of your business digitally.  When digital marketing is done correctly you have the ability to reach audiences that you could not have before, and in ways that you couldn’t have in a more direct and targeted way. There are many types of digital marketing out there, you need to hone in on the one that works best for your business and stick to it. 
 

Marketing is your opportunity to generate leads, new business, increase visibility, and educate your target market with your products and services in Google search, newsletters, blogs, social media, and most importantly your website. 
 

content-writing-services

Traditional marketing of your business is what we did in 1995…. Now that the internet has taken over and your customer spends the majority of their time there, your business must be there too! And…. You just can’t have an online business listing and think that your customer will find you. If you think that my friend you’re sadly mistaken. In this digital world today, in order for your business to survive you must show up and show out online. Remember if you don’t, your competitor is!
 

Digital marketing is “THE” most powerful marketing that you can use in your business. It’s not that unwanted postcard coming in the mail, the unseen advertisement in the newspaper, the lonely billboard, or an insert that was thrown in your grocery bag. Digital marketing is specific, it’s targeted, and it gets in the eyes of who it’s for, unlike the old traditional marketing ways. Digital marketing is a very POWERFUL system to leverage your business!
 

What Are Digital Marketing Services?



Social Media Management (SMM) - Promoting your brand or cause on your social channels will build a brand awareness, build trust, and ultimately lead to sales. This is really good when starting with a cold audience building your (know-like-trust-factor) with them. 

Search Engine Optimization SEO - In short, you want to be found online organically when someone searches Google, Yahoo, or Bing and bring them to your website.

Search Engine Marketing SEM - Similar to SEO, with this process you're gaining traffic to your website for search engines organically and through paid advertisements. 

PPC Ads (Pay Per Click) - You pay per ad clicked on. These ads can be Google Adwords, Bing, Facebook or Bing Ads.

Content Marketing - This is a more passive way of marketing your business, but the long-term benefits to consistent marketing pay off down the road, especially on Google. Content marketing can be through blogs, publications, social media posts, YouTube videos, or website updates. Usually, with content marketing, there’s a CTA. 

Influencer Marketing - Simply put, you leverage key leaders in the industry to promote/speak/mention your products or service to there following.  

Email Marketing - Is a very effective was of doing direct marketing to your current and potential customers. Usually, you have people sign up for your newsletter on your website, or sign up for a lead magnet you may have and then they are on your mailing list. Businesses use this method of marketing as a strong selling tool, and if the email funnels are setup correctly you will defiantly see the benefit of utilizing this form of marketing. 

There are many other digital marketing services out there, the ones listed above are just our top few we use on a regular basis in our business for our clients. You have Conversion Optimization, Inbound Marketing, Website Analytics, Online PR, Local Marketing, Affiliate Marketing, Mobile Marketing, Copywriting and Competitor analysis to name a few for you. Some digital marketing services depend on your business needs, keep that in mind as you research on your business needs. 

Proper marketing is no easy task if done the “correct” way, hence that’s why most businesses just hire a digital marketing agency to do this for them. Sometimes hiring a digital marketing company can help save your company time, money and help to effortlessly grow your business online. 

 

CLICK HERE TO GET YOUR FREE BUSINESS AUDIT

 

It’s time for targeted action!
It’s time to get in front of the customer searching!
It’s time to crush your competition!


If you take the lead today, your customers will follow! Let’s make sure they can find you together. Get your free business audit today. 

 

»»»»CLICK HERE TO GET YOUR FREE BUSINESS AUDIT««««

We'll research all of your social media and website content to give you suggestions on improvement. 

 

 

Questions about digital marketing? Comment below.

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Your book didn't hit best-seller because your sales funnel was fantasy fiction!

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Your book didn't hit best-seller because your sales funnel was fantasy fiction!

Is Your Sales Funnel Is In The Genre of Fiction?

 

You have big dreams for your life to be known as a well known or “best selling author” or perhaps entrepreneur and best selling author of……. But honeyyyyyy it’s been over a year now and you're NOT seeing your dreams manifest in your bank account from this book!

Reason being, your best-selling book’s sales funnel is in the genre of fiction!

None existing
Imaginative
Short Story

Whether you went to a big publishing company like Penguin Random House, Simon & Schuster, Inc,  The Hachette Book Group or self-published through CreateSpace, one for sure fact is: YOU NEED SALES FUNNELS setup for your book. What the big named publishing companies didn't tell you is.... YOU do ALL the marketing for your book. 

 

Here are some must-haves for setting up the sales funnel for your book:

Leadpages - when it comes to building opt-in and landing pages, LeadPages is by far one of the most POWERFUL sales funnel tools on the market.

ActiveCampaign - an add-on to ActiveCampaign, ActiveCampaign gives you added control over your list management by automatically removing unsubscribes, moving subscribers from one list to another based on the link they click (your buy now), and other useful automation. 

PayPal - is the simplest of all payment processors, PayPal allows you to take payments online, in person, invoice or by your website. It will also act as a simple shopping cart, and to add buy now buttons on your landing pages.

Follow-up Sequence -  Prior to you spending structuring that opt-in page, be sure you have a back-end to advertise or promote, or your potential customers you so carefully collected will end up costing you money instead of making it back and manifesting your bank account.

Fantasy Fiction

I recommend you start small and most importantly set a budget and stick to it. Build the funnel framework as manageable as you can. You can use tools that don’t cost a huge amount to start, but as you see more growth with your funnel you may want to take in consideration of upgrading to more powerful tools. 

Once you have a few funnels up and running accurately, you will be able to see where they can use enhancement, and how the tips above can help make your book’s sales funnels convert higher and work more effectively for you. 


In Conclusion, setting up your book’s sales funnels will move your funnel from the fiction genre to nonfiction faster then you can become the best selling author. 

Need help setting up your sales funnel? Check out our step by step workbook that will walk you through the entire process of marketing your book. Check it out here. We offer 1:1 workshops and business growth products. Check them out on our shop page.

About Us

We’re a marketing agency who specializes working with entrepreneurs who are ready to up-level their brand so they can become a GAME CHANGER in their industry. We work with specifically with authors, marketing their book launch.

Schedule A FREE Digital Marketing Consultation

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