Dream Team Virtual Assistant LLC
What is an ideal client and why should I have one

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What is an ideal client and why should I have one

What Is An Ideal Client?

The biggest mistake most businesses make is trying to please everyone. If your answer to the question “Who is your client?” is anybody or everybody, you are already in deep trouble. Not even Coca-Cola or KFC can please everyone, so as a small business owner, you should learn from this and focus.

Defining your ideal client will help you communicate better, save you a lot of marketing costs and even help you create excellent products or services. Your ideal client should be willing and able to buy your product. They should find solutions to their problems in what you offer.

The Ideal Client - Defining User Personas

Defining the ideal client gives you a great starting point and a way to evaluate if a client is worth the trouble of convincing and keeping them or if you are just wasting resources.

To define your ideal client, start with the core value of your business.

✓ What problems are you solving?

✓ Who would be interested in that kind of solutions?

✓ Are there any critical competitors?
✓ How is your business different?

✓ Is there a niche which has potential but is underserved?

✓ What are the main frustrations your clients have that you help eliminate?

Once you have answers to these questions, it’s time to get a lot more specific. If you are already in business, but missing the strategy, look at your best clients so far. Try to list their demographics and sociographic characteristics until a pattern emerges.

Try the strategy used by web or app developers to build user personas. These are distilled versions of real people which help you understand better all the motivations and actions. By creating comprehensive characters, complete with name, studies, preferences, ways of spending their free time, you are stepping away from what you think your users need and even identify new ways of serving them.

Think of how will these personas interact with your product or brand,  what influences are they paying attention to, what are the possible pain points. Be as specific as possible. If done right, each user persona will have different characteristics, motivations and will be reachable through various channels.

A Little Strategy, Big Savings

Defining the ideal client is a strategic move which will help you cut down on essential marketing expenses. It’s all about narrowing down the focus and talking to those willing to listen and to interact. By knowing who you want to attract you will be able to dedicate more resources to create an experience instead of just spamming thousands of potential clients.

Do you have questions about who your ideal client is? Send us a message and we’ll be glad to help you get clear on who is your ideal client.



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Why Business Coaches, Life Coaches, and Success Coaches Need To Write A Book

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Why Business Coaches, Life Coaches, and Success Coaches Need To Write A Book

Why Business Coaches, Life Coaches, and Success Coaches Need To Write A Book

As the saying goes, every person should write a book, build a house, raise a child or at least plant a tree. These are tools to leave a legacy and ways to grow beyond your comfort zone. As a coach, you are a natural born leader, someone others look up to, someone who has knowledge that should be shared with the world even when you are not there to lecture it yourself.

Of course, there are other more pragmatic reasons to write a book, which we will discuss shortly.

Organize your thoughts

Writing a book requires putting all your ducks in a row and your thinking in order. This process will make you pay more attention to what is important, how ideas connect to each other and which are the best exercises that have yielded real results over the years.

You can do this process in different ways which fit your working style: post-it notes, Evernote, organizing the information into folders or putting every idea on a big cork wall, like in detective stories. The most important thing is to get, in the end, something similar to a content table.

Establish as an authority

It is nice to be recognized and recommended by word of mouth in your business, yet it’s a whole other level to be a published author. Including this in your marketing strategy takes you from average to guru level fast. Even if nowadays it’s a lot easier to publish a book, you can basically just take care of the content and outsource everything else, the printed word still holds an aura of authority.

Don’t be surprised if you get a lot more invites to have seminars, talks, media appearances after you launch your volume. Also, since you will be a lot busier, consider raising your prices.

Create passive income streams

Even if you sell your book for just a few dollars, once it’s out there it’s another source of money flowing to you. Not only your book can bring more cash, but you can create additional merchandise around it such as notebooks, cups, t-shirts and more including the best quotes or illustrations. Your fans will be happy to have them and act as ambassadors of your brand.

Uncover new ideas

The process of writing a book is challenging, and most likely it will get your creative juices flowing. Most likely, you will end up with more thought that you need to put in a single book. Don’t let these go to waste. Write them down and turn them into other types of valuable content. Think about blog posts, teasers, freebies to attract new subscribers.

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What is not having a virtual assistant really costing you?

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What is not having a virtual assistant really costing you?

What Is Not Having A Virtual Assistant really Costing You?

You’ve heard about the trend of getting a virtual assistant (VA), but you still think you can handle it all yourself? Let’s talk about priorities a bit. When you first started your business, you were so full of energy, ready to build an empire.

However, as times passes, daily necessities seem to wear off all the good vibes, and you feel rather swamped with routine tasks. You check small things off the list, but there is no time to think about the big picture. This is precisely the setup when you need a virtual assistant to help you and your business achieve maximum potential.

Fastlane to burnout

As an entrepreneur, your first reaction could be that you don’t need a VA, that you just need to organize your time better. You might find some excuses and conclude that you’ve got this.

Before you do that, be honest with yourself. When was the last time you thought about your long-term strategy and your dreams instead of just powering through your meetings and routine client work? When was the last time you took time away from your phone and computer and just enjoyed a fun afternoon with your loved ones?

Being trapped in your business a few years in a row is the fast lane to burnout. Some people even let go of entrepreneurship entirely and return to the safety of the cubicle after such an episode.  

Stagnating

Only beginners think they can do everything on their own and thrive in all aspects of their lives. Experienced business owners are aware that delegation is the real growth-hacking tool. Accepting and even asking for outside help is not a sign of weakness. In fact, it proves you have a strategic approach to your company and choose to focus on high-value commitments.

Don’t be afraid to spend money to make money. Think about how much is an hour of your time worth and accept nothing below that.

Make a list of all the repetitive tasks, complete with time estimations and detailed descriptions. This will help you add up how much time you are spending each week with routine, non-value-added work.  It will also give you a solid base to create job descriptions and training sessions for your future VA.

Think 80/20

Pareto’s rule says that 20% of our actions bring 80% of the value. Why not focus just on that? Clear out the rest by having a dedicated person attend to those tasks which keep you from living up to your full potential.

Do you value yourself enough? When you first started your business, you aimed to help people, to make a difference, not to fill in expense reports and book flights. Don’t waste your gift on these things. Hire your first virtual assistant and put your business in the fast lane to success!

What more information on working with a virtual assistant?
Schedule a free consultation today.

Hire The Best  Virtual Assistant Today!

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Top 5 Social Media Myths In 2018

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Top 5 Social Media Myths In 2018

Top 5 Social Media Myths In 2018

Social media transformed from a mystical marketing land full of start-ups and ideas to a world full of myths related to the top few giants. The novelty of this new environment makes it susceptible to speculation and self-titled experts. Only recently did universities start to have a proper curriculum on handling marketing through social media. However, by the time this gets to students it is already outdated, so no wonder people believe in many misconceptions. We’re here to bust some of them.

1. It’s not all about numbers

This myth is so strong it made way for another side-business: follower and like buying. Of course, social validation is essential, and it’s part of social media’s appeal, but you don’t just need high numbers, you need to find and grow your tribe. You want to have real people, with a genuine interest in your business following you. These are most likely to become customers and even your ambassadors towards like-minded individuals.

2. Create once, share everywhere

More than a pure myth, this is the definition of social media plague. It shows you understand nothing about the reason for having an account on different platforms and marketing in general. Even if you have the option of cross-sharing, it doesn’t mean you should do it every time just to tick off your duties for the day. If the news you want to put out there is the same, adapt it to the audience of each channel, since this is not the same and to the environment. Tease on one platform, reveal on another.

3. Something is better than nothing

Although it’s true that you need to be consistent about your posting habits and have a specific flow and regularity about it, it’s also about the quality of the content. Nobody expects from you to get a viral every post, but putting in some thinking, work and creativity should be the norm. If you don’t have your content is nothing wrong with sharing from someone else, as long as you give credit.

4. I can just wing it

As a private person, you can post anything from your thoughts, your breakfast or your cats on social media and that’s perfectly fine. As a brand, even for a home-owned business, you need to have a strategy and follow through consistently. When you include more personal stuff, these need to be in a particular brand narrative, for example, #PetsTuesday, when everyone in the office takes turns to show off their furry friends.

5. Build it, and they will come

Just having a social media profile for your brand will not be enough. You need to promote it in your community, in groups, and at offline events. Of course, some sponsored promotions are the fastest way to get the right people on board. Get creative, put your handles where people can see them and make them curious. Make stickers for your car, put in at your location, sprinkle banners on connected sites, don’t be shy.



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5 Questions To Ask a Potential Content Writer

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5 Questions To Ask a Potential Content Writer

5 Questions To Ask A Potential Content Writer
 

As a business owner or marketing director, you already have your agenda bursting with obligations. As much as you would love hand-crafting your blog, there is just not enough time for that too. The solution is to outsource this to a confident content writer and spend your time on more strategic endeavors. However, how can you make sure you choose the best person for the job, and you are not just wasting money on copy-paste content? Here are the top 5 questions you should ask a potential candidate or agency.

1. What is your process, especially when starting off with a new client?

Content marketing is part of a broader strategy. The writer you hire needs to take some time and research your brand, understand your company’s voice and come up with ideas which are innovative and position you as an expert. If they are eager just to start writing and get the money, consider choosing someone else.
 

2. What digital tools do you use in your daily work?

Of course, excellent spelling and grammar are crucial for a content writer. However, humans are prone to errors, and they must be aware of this and use every tool they can get to make their work as good as it can be. The recommended software includes plagiarism checkers, spelling tools, and even phrase checkers.  Since most of these tools are paid, if a content writer uses them it means that they take their job seriously and invest in offering the best results.
 

3. Do you think there is any difference between copywriting and content writing?

A content writer should be able to make a clear difference between copywriting which is sales-oriented and has a promotional tone and content writing, which is sharing information and knowledge.

This is an important distinction to make since people tend to abandon reading blogs which are too self-promotional. Of course, you can speak about your services or products, but in a context where these are useful, by neutrally explaining the benefits.
 

4. How comfortable are you with SEO requirements?

It’s not enough to have excellent content. To get on Google’s first page, you need to follow some rules which help search engines understand you are the expert in your field and deserve to be featured in prime time. Your writer needs to know a few things about headers, image optimization, tags and link building to rank the content.
 

5. What blogs or books do you read?

You can’t write more than you read if you are looking for quality. A top content writer is an avid reader, both in his field of interest as well as in general. Look for people who enjoy reading a wide range of styles to be sure they can adapt their voice. Also, ask about following top authors in your niche to see if they care about the latest news.
 

Bonus question

Ask them to write by hand the following sentence: “They’re pretty sure that their cat is lost somewhere out there.” because the devil is in the small things.

 

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