10 Signs You Need a Social Media Manager

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10 Signs You Need a Social Media Manager

Social media is not just for teenagers anymore. As the Millennial generation is moving into senior positions, they expect to find relevant brands on various platforms. Most Millennials wouldn’t even trust a business which doesn’t have a website or at least some form of web presence like a Facebook or LinkedIn page. Managing the content on these pages used to be done in-house, mostly due to budget concerns, but this practice is hurting the business in the long run. Your staff should focus on their core abilities, and communication is best outsourced. Here are a few clear signs your page is outgrowing your office assistant’s potential to manage it.

1. Long working hours  

Although it seems easy, useful social media updating takes time. It would help if you had compelling graphics, persuasive copy, proper cross-linking, all under a clear strategy to grow your brand. If you find yourself or a member of your staff working an extra 10-20 hours a month, you should think about outsourcing the social media creation to a dedicated company or freelancer.

2. Not focusing on your core activities

If you are borrowing time from your primary activities just to squeeze in some time to update your social media channels you are doing something wrong. If your hour is worth more than the social media manager’s, in fact you are losing money instead of making them.

3. Missing opportunities

If your clients are contacting you through social media, but you don’t reply promptly, you are hurting your business. People expect companies to answer their inquiries almost as fast as their friends answer a hello. Try to have somebody ready to do this always during working hours and even in between or during weekends. Social media never sleeps.

4. You need to learn a lot of new things

If you don’t use a personal Facebook account but hope to manage your company’s page successfully, you are in deep trouble. Each platform has its own rules, and you need to be aware of trends, dos and don’ts. These means learning from scratch things which a social media manager does almost effortlessly.

5. You don’t know where your audience is

As a business owner you know who your target audience is, have a few profiles of ideal clients, but if you are not used to social media, you might have no idea where to find them online and how to engage with them.

6. You are not growing (organically)

With the recent algorithm changes, it is increasingly difficult to grow organically on social media. However, it is not impossible. A social media manager can create and release the type of content your audience enjoys most. This means they will share it and help you grow.

7. Not coherent in your branding and voice

Although every channel has its particularities, you as a brand need to stick to a message, a tone and a visual branding across all of them. This is easier said than done. A social media manager can help you keep your image consistent even when changing platforms.

8. You don’t have time for social media

Between meeting, suppliers, sales and more, social media can take a backseat. However, this is not how it has to be if you choose to spare a couple of dollars. We love to call it well-spent money for your peace of mind.

9. You want to grow the online channel

Maybe you are skilled in managing your pages, but you just want to scale this channel. You are ready to put some more money in the advertising budget, and you want to see ROI. Why not let professionals handle this in the best way?

10. You don’t believe in social media

It is not paradoxical to have no consideration for social media but hire a manager. You’ve heard you need it, you have zero intent to do it, but you also would hate to be left out of this trend. Why not give it a try, worry free? Schedule your FREE SOCIAL MEDIA CONSULTATION TODAY!



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The importance of having a website for the success of your business.

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The importance of having a website for the success of your business.

The rise of social media gave birth to the saying: “If you are not on Facebook, you don’t exist as a person.” It is the same for businesses which don’t have a website. Suppose you hear about this great company providing just the product you are looking for. What do you do next? That’s right, you take out your phone and google them to learn more. What if you can’t find anything? Not one picture, not one mention, maybe just a social media profile which hasn’t been updated since its creation. The first thought in the customer’s mind is: are you even a real company? This brings us to the 10 reasons for having a website.

1. Show that you are in business

We know plenty of examples the other way around: companies which were not even real, but convinced people otherwise only by using a website. Having an online presence is not an option anymore; it is the only way.

2. Advertise for less

Traditional advertising mediums like TV, newspapers, and radio are becoming prohibitively expensive. Except for large multinational companies selling by the millions, it doesn’t make sense anymore. Instead, a website only costs less than your daily coffee or tea to create and maintain, and it serves as a 24/7 business card.

3. Easily accessible

If you work with a web designer who thinks mobile-first and puts the user at the center of the online experience, you’ll have an unbeatable tool to help you grow your business. Even outside business hours, during weekends or holidays, it is there preaching your cause.

4. Increase sales opportunities

Every website comes with the possibility to attach a shop to it. Even if you have a brick and mortar location, it doesn’t hurt to reach more customers this way. With the rise of the millennial generation, we can expect an increase in online sales.

5. Capture leads & send e-mails

Once a potential customer has landed on your website, it is a pity not to get in contact and grow a relationship. You don’t have to close a sale right away, but you can earn trust and make them learn more about your business. Use a lead magnet, like a checklist or a useful pdf.

Once you have a mailing list, craft elegant and useful newsletter at least weekly. Send it to your followers, helping them get more acquainted to the business and your services.

6. Spread ideas and establish expertise

Your website is also the home of your blog. This is an excellent way to explain how you solve your client’s problems and give real-life examples. An up-to-date and interesting blog can get you more business than advertising because you are offering free expertise.

7. Grow relationships

Not only your potential customers are important. Your website is the best way to keep in touch with your current clients. Create dedicated and even gated places for “your tribe.” Offer them special vouchers, information and make them feel important.

8. Be discoverable

If you don’t have a website, probably you don’t care much about search engine optimization, which translates to being on the first page of Google. However, that is precisely the place you want to be and getting as much first-class information on your website helps you get there. Search engines evaluate your site for relevance (long articles, good pictures) and authority (how many other websites mention you as a link).

9. Bring the news

Market leaders are always a step ahead of the competition. If you are the first to introduce a new service or product to the market you have a clear advantage. Your site is both a way to market that and to prove you were the pioneer.

10. Be where your customers are

An old rule of marketing says that you have to be present where your clients spend most of their time. Considering that we can be up to 12 hours near a screen and that we pay less and less attention to the surroundings, it makes sense for companies to grab our attention online.

What are you waiting for? Get your new website today.

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The Benefits of Local SEO for a Startup/Small Business

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The Benefits of Local SEO for a Startup/Small Business

If you think that advertising is just for big companies and you can’t afford that, think again. In fact, a small business doesn’t have the luxury to skip a good marketing strategy. When you are on a shoestring budget, you need to put on a guerilla war. In this battle, you need to stick close to home, and your customers are your best allies.

Leveraging the power of local SEO service in Atlanta means getting your message to those people who are most likely to walk in your store and buy. However, they can’t do that if they don’t even know you exist. Here are the top 5 reasons you need to implement SEO and a few ideas how to do it. For a more hands-on approach, you can always work with a the best SEO consultant Atlanta has to offer.

1. Show you are a legitimate business

Basic local SEO means filling in your contact information and location details on all available platforms. You need to be on Google maps, Google My business, Facebook and other relevant platforms such as Instagram, TripAdvisor and many others.

When they need something, users tend to search online and trust more the companies which appear organically on the first positions. How can I get my business to the top of Google? To get to the top of any of the search engine’s  list, you need to add relevant info about your business, media and get great client reviews, also accompanied by pictures. All these prove to your potential clients that you are trustworthy.

2. Get more leads

If you are within the first results on search engines, you are more likely to get more people to know your business at least, thus entering your sales funnel. Geolocation features are becoming very accurate, and now you mostly compete only with those near you. Personalized search both on Google and Facebook's’ nearby feature means that you just need to stand out between your peers and local competitors. Be sure you have a mobile-first website to encourage search engines to recommend your business on the go.

3. Capture specific searches with long-tail keywords

Assume you have a bar in Midtown, Atlanta. A potential client might search for bars in the neighborhood or on a particular street. Try to create your SEO strategy starting from these observations and rank for long-tail keywords like “bar/pub/drinks/coffee/beers in Midtown ATlanta”. If you do that you only compete with about ten other places, instead of hundreds of bars in Atlanta in general.

4. Brand Awareness

As you pop among the first results time after time, people start to know your name, talk about you or ask for recommendations. In the age of declining TV ads, the way to be on top of the consumer’s mind is to have your brand’s name pop repeatedly online. You can also partner with local influencers to get your name in front of your audience.

5. Increase conversions

Since people who search online for services and products are already in buying mood, you have a higher chance of conversion. If they are coming towards you, there is no excuse, but to sell.

When looking for a way to organically grow your business SEO is the best strategy that your business can do. Local SEO trumps all marketing when it comes to acquiring and obtaining new clients local seo provides long term results.  

Need help getting your local business to the top of the search engines, Dream Team Digital Marketing Agency is your #1 local SEO service in Atlanta.    Schedule a free consultation today!




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The art of female entrepreneurship

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The art of female entrepreneurship

Are you a feminist? Most of us associate this word with different things including power, rebellion, fight, equality, or even going without a bra or never learning to cook. However, what does feminism mean nowadays in our country, considering that we can vote, become astronauts and have tattoos without anyone batting an eye? Feminism can be redefined as doing everything a man can do, without becoming one.

The modern feminist – an entrepreneur

On the new feminist agenda, a top spot can be female entrepreneurship. This means building a small business or even an entire empire without giving up on the things which make you happy as a woman. The art of being a boss babe is finding the balance between leading fiercely and enjoying the simple pleasures in life.

An important aspect of this new definition of feminism is saying no to sexual advances to get ahead in your career. If you rely on your charm to get the contracts you are just another version of the 50’s pin-up secretary. Use your brains, not your curves to get ahead.  

The modern feminist is also never afraid to fail. As girls we were thought to be on our best behavior, to stay away from trouble and generally avoid taking chances. This needs to change. Taking chances, making mistakes, going through the impossible are ways to grow and ways to get hands-on experience and develop as entrepreneurs.

Don’t be afraid to be a woman

There was a time in the ’80s when women who dreamed about having their own business used to dress and act like men. It was a necessary step in that context, to be taken seriously, but not anymore. You can be glamorous and run your empire while being a dedicated mother or enjoying your hobbies.

If you love wearing dresses, putting on your delicate make-up and looking like a million dollars, that is another power statement. Also, let go of preconceptions that a powerful woman dismisses activities traditionally associated with the household. You are no less an entrepreneur if you love to bake cookies or clean your home to perfection. Just look at Marie Kondo, who has built her brand around tidying up.  Music, painting, anything can become your business. Don’t be afraid to inspire others and make money by being you and sharing your unique gifts and passions.

The story of the Pirate Queens

To wrap it up, we kindly remind you that the idea of a fierce boss babe is not a millennial invention. In fact, in the 18th century, two outlaws sailed the Caribbean Seas and fought in a pirate ship. The legend says that the two fought harder than men when the ship was captured. Let the spirit of these two powerful women inspire your over the ages. You don’t need a sword and pistols to be feared and in control. Now it’s enough to have a great mission statement, business cards and determination. Are you ready to take over the oceans of opportunities?

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Implement Sales Funnel Services for Business Growth

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Implement Sales Funnel Services for Business Growth

Just like you wouldn’t marry a random person you just met, most likely you will not buy without knowing, liking and trusting a company. The more expensive the purchase, the more convinced you need to be. This is where sales funnels services come into play.

What is a sales funnel?

A sales funnel is, in fact, a guided journey from meeting and greeting the brand to trusting it so much you would recommend it to your friends. If built in the right way, a sales funnel service answers the prospects’ questions before they ask it and it also includes some “aha” moments. A sales funnel is a converter, it strips away fears, to build relationships.

Why do I need one?

The simple answer is because people are afraid and not ready to leave their comfort zone. Even if you have a great product, you will lose if they trust your competitors more just because they’ve been using those products for years.

How do I build a sales funnel?

A good funnel is like a good romance, takes time to build, but so rewarding. If you don’t know how to do it yourself, here is some advice from the best sales funnel consultant in Atlanta.

Build Awareness

You start by attracting as many people as possible who would have the slightest interest in your business. Because this is a game of numbers, at this stage you need to make an impact on a large crowd without spending too much money. Use SEO, social media, write a blog, pay for general advertising like TV or PPC. Comparing to flirting this is just going to the party, dressed up nicely.

Engage

Next, you need to move closer to those who are interested in you and who you might be interested in as well. You need to engage with them, get their contacts for later. Offer a small gift in exchange, give useful information, use calls to action or collect info through forms or even games.

Educate & Communicate

Once you have the personal data, you move into another stage. Be sure to keep in touch and educate the prospect about what you can offer them. This stage can take a while, and you still need to provide much free information to minimize misunderstandings leading to product returns.

Sell

Moving into the actual sale can feel extremely slow as the average prospect needs to be offered the deal about seven times before they decide. Here, you have to get some technology on your side. Retargeting them with ads for the products they’ve already visited, reminding them about the sale or simply offering a one-time deal can turn a lead into a paying client.

Advocate & Resell

After they have already bought something from you, it’s not over; you need to move them into the advocacy mode. Ask for general feedback. Filter the positive one and use as testimonials and convert the negative into “to fix” lists.

NEVER start with the sale proposition, it’s like showing up naked to a barbeque.



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