How to Win at Facebook in the Era of Paid Advertising

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How to Win at Facebook in the Era of Paid Advertising

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Organic is dead! You might have noticed that activity on your pages has decreased, people are interacting less with your posts, although you are not making any mistakes or creating unattractive content. This is not your fault. Social media platforms are continually tinkering with the algorithms to make the newsfeed more exciting and to increase their revenue streams. They are a business, not a charity.  

What can you do in this landscape without breaking the bank on paid advertising? We are going to be honest with you right from the start and tell you that you’ll have to invest some budget in advertising, but it is all about making the most out of your dollar.  Here are a few ideas on how to do that.


  1. Define user personas. Use insights from your website’s or FB page analytics to identify clusters of users based on behavior, preferences, demographics. Design targeted ads for each group.

  2. Maximize efficiency. Only show your ads to those who might be interested. Use the Facebook ads settings to narrow down your target and limit the ads showing to 4-5 to avoid annoyance.

  3. Start expanding from the insight out. First, target your page’s fans and give them incentives to become brand ambassadors.

  4. Get in the conversation. Don’t just create an ad, always include a call to action button and a “Send Message” option to show that you are available to answer their questions.

  5. Learn from the best. Use the inbuilt feature of “pages to watch” and compare your page to those of direct competitors and best in class.  Analyze the type of content they are using to get the best results and mimic that staying true to your brand.

  6. Include video in your strategy. All platforms are now prioritizing video content as it gets more engagement and is a great medium to embed commercial ads. The ideal length is under 2 minutes or even less, and the content focuses on delivering actual value. Be sure to embed the video on the platform, not just share a link to a video hosted externally (like on YouTube or Vimeo).

  7. Keep it short and simple. The KISS principle applies best on social media. People have a very short attention span on Facebook, and they are not likely to spend their time reading lengthy posts, because there is so much more to see. Pack a punch with a 1-liner.

  8. Create your tribe. Buying is all about trust. To convert people from followers to clients you need to grow the relationship and create groups where you discuss their problems and how your product could offer a solution, not the only one.

  9. Test, test, test. There is no magic formula on what works best on social media, and you can’t just use cats everywhere. Design multiple variants of the same campaign and measure which one performs best.

  10. Freebies. Design a killer lead magnet like a cheat sheet, e-book or calendar and collect data for remarketing.


Download Your FREE Facebook Ads Checklist Today!





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5 Reasons Why You Should Hire a Digital Marketing Consultant for Your Business

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5 Reasons Why You Should Hire a Digital Marketing Consultant for Your Business

When it comes to your business, you hire a specialist for your accounting; you might get some legal help from a lawyer. If these expenses for taking care of your business make sense, why is it that most people think they can manage the online marketing part themselves? Just the fact that they use the same platforms for personal purposes doesn’t make the average business owner qualified to create and implement a digital strategy. When you think about it, it is as crazy as stating that just because you know how to use paint, that you are an artist. We’ve gathered a few ideas on why you should hire a digital marketing consultant, right here in Atlanta.

Strategic thinking

First and foremost a digital marketing consultant brings strategy. It is not about posting now and then; it is about creating a game plan and sticking to it while keeping an eye on the relevant numbers. They also know what is reasonable and what is not. If they are well acquainted with the industry and the geographical area, they might give you valuable tips and trick. Also, having a consultant can keep you sane, because they can reassure you are on the right track, it just takes time.

Relevant expertise

They have done this before. They know what works and what doesn’t. Furthermore, consultants know the fine-tuning, like what is the best hour to post a specific type of content.

You are not paying them just to post a cute photo or put a nice caption next to a kitten video. In fact, you are paying for their know-how on when it is appropriate to put cats for maximum engagement.

Storytelling on steroids

All great digital marketing consultants are excellent storytellers. Most likely your product or service is not unique, but the story behind it would better be if you hope to create an emotional connection. A digital strategist can help you polish your story into something your audience will engage with immediately. They know how to use different tools (text, image, video) on different channels to create the right message and send it to your tribe.

A new angle

Their daily tasks and duties absorb most small business owners so much that they forget to take a step back and look at the entire thing. An external consultant can tell you if something is missing from your online strategy. For example, maybe you’ve been so focused on growing your hair salon that you have forgot you could use Pinterest as a marketing channel. Also, they might ask you some uncomfortable questions about why you do certain things the way you do it. They just want to help you find the best combination of spending your resources.

Grow and scale

Most digital marketing services in Atlanta come with whole teams or a vast network of freelancers to help you implement their advice. You don’t need to do it on your own. In fact, it is best to focus on your core competencies, while the digital strategy rolls clients through your front doors.



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The 3 Best Ways to Make Money on the Road

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The 3 Best Ways to Make Money on the Road

What could possibly be better than being able to travel year-round and still make a living? With more and more companies creating remote positions and freelance work seeing an increase, this dream isn’t as far off as it sounds. As long as you have internet, you’ll be good to go! If your company doesn’t have space for a freelancer, if your looking to make your business more remote, or eager to start something new, you might not know where to start. So, we’ve put together a list of the top 3 ways to make money from the road!

Document your travel

What better way to make money than to document your travel? While there are a lot of travel blogs out there, there’s something extremely unique about RVing full-time. Writing travel blogs, diving into travel photography, or perfecting your videography is a great way to make a little income. There are plenty of travel websites that you can write for or ghostwrite for. They typically start around $50 a blog which isn’t too much but it’s definitely a great start until you build up your own blog and experience.

Work a seasonal job

Did you know that there are often a lot of seasonal jobs at campgrounds or resorts? Some of the jobs include management, chefs, maintenance technician, reservation specialists, and guest services. These jobs are ideal for anyone that loves a destination enough to stay for an extended period of time. You can find the jobs everywhere around the US and because they are only seasonal, it’s nothing full-time. It’s just enough to keep money in your pockets that’ll allow you to continue to see the world. 

Turn your hobby into a career

This sounds too good to be true, doesn’t it? But it doesn’t have to be. Because of the internet, every job is turning to remote positions. Do you love graphic design? There are so many companies out there who need a graphic designer and are willing to pay freelancers a good chunk of money because it’s cheaper than an agency. What about social media management, law practices, business consulting, customer service, or sales? All of these things can be done from anywhere in the world. Some of the biggest online industries include:

  • Social media management

  • English teachers

  • Graphic designers

  • Accounting

  • Travel specialist

  • Transcription

  • Web development

  • Editor

  • Virtual Assistants

  • Product manager

  • Copywriting

These careers are just a few that allow you to do what you really love, travel. RVing full-time is not only many people’s dream but it is more attainable now than ever before. Before quitting your job to go, talk to management and see if you can take your job on the road. If you’re looking for a completely new change of scenery, quit that job and do what makes you happy. There are a ton of career opportunities these days that will let you fulfill your dream of seeing the world from your RV.

Guest Post By: Shelley Trupert

Shelley Trupert works for Outdoorsy, an RV marketplace for consumers and pros. She has been camping for almost 20 years and is always looking to find the next hike, off the beaten path. While she used to enjoy tenting in the wilderness, she prefers to camp in an RV now—whether it is a Class C or a teardrop trailer—to enjoy a little comfort after a long day outdoors and the ease of travel it provides. Her goal is to hike in all of the national parks in North America.

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10 Signs You Need a Social Media Manager

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10 Signs You Need a Social Media Manager

Social media is not just for teenagers anymore. As the Millennial generation is moving into senior positions, they expect to find relevant brands on various platforms. Most Millennials wouldn’t even trust a business which doesn’t have a website or at least some form of web presence like a Facebook or LinkedIn page. Managing the content on these pages used to be done in-house, mostly due to budget concerns, but this practice is hurting the business in the long run. Your staff should focus on their core abilities, and communication is best outsourced. Here are a few clear signs your page is outgrowing your office assistant’s potential to manage it.

1. Long working hours  

Although it seems easy, useful social media updating takes time. It would help if you had compelling graphics, persuasive copy, proper cross-linking, all under a clear strategy to grow your brand. If you find yourself or a member of your staff working an extra 10-20 hours a month, you should think about outsourcing the social media creation to a dedicated company or freelancer.

2. Not focusing on your core activities

If you are borrowing time from your primary activities just to squeeze in some time to update your social media channels you are doing something wrong. If your hour is worth more than the social media manager’s, in fact you are losing money instead of making them.

3. Missing opportunities

If your clients are contacting you through social media, but you don’t reply promptly, you are hurting your business. People expect companies to answer their inquiries almost as fast as their friends answer a hello. Try to have somebody ready to do this always during working hours and even in between or during weekends. Social media never sleeps.

4. You need to learn a lot of new things

If you don’t use a personal Facebook account but hope to manage your company’s page successfully, you are in deep trouble. Each platform has its own rules, and you need to be aware of trends, dos and don’ts. These means learning from scratch things which a social media manager does almost effortlessly.

5. You don’t know where your audience is

As a business owner you know who your target audience is, have a few profiles of ideal clients, but if you are not used to social media, you might have no idea where to find them online and how to engage with them.

6. You are not growing (organically)

With the recent algorithm changes, it is increasingly difficult to grow organically on social media. However, it is not impossible. A social media manager can create and release the type of content your audience enjoys most. This means they will share it and help you grow.

7. Not coherent in your branding and voice

Although every channel has its particularities, you as a brand need to stick to a message, a tone and a visual branding across all of them. This is easier said than done. A social media manager can help you keep your image consistent even when changing platforms.

8. You don’t have time for social media

Between meeting, suppliers, sales and more, social media can take a backseat. However, this is not how it has to be if you choose to spare a couple of dollars. We love to call it well-spent money for your peace of mind.

9. You want to grow the online channel

Maybe you are skilled in managing your pages, but you just want to scale this channel. You are ready to put some more money in the advertising budget, and you want to see ROI. Why not let professionals handle this in the best way?

10. You don’t believe in social media

It is not paradoxical to have no consideration for social media but hire a manager. You’ve heard you need it, you have zero intent to do it, but you also would hate to be left out of this trend. Why not give it a try, worry free? Schedule your FREE SOCIAL MEDIA CONSULTATION TODAY!



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The importance of having a website for the success of your business.

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The importance of having a website for the success of your business.

The rise of social media gave birth to the saying: “If you are not on Facebook, you don’t exist as a person.” It is the same for businesses which don’t have a website. Suppose you hear about this great company providing just the product you are looking for. What do you do next? That’s right, you take out your phone and google them to learn more. What if you can’t find anything? Not one picture, not one mention, maybe just a social media profile which hasn’t been updated since its creation. The first thought in the customer’s mind is: are you even a real company? This brings us to the 10 reasons for having a website.

1. Show that you are in business

We know plenty of examples the other way around: companies which were not even real, but convinced people otherwise only by using a website. Having an online presence is not an option anymore; it is the only way.

2. Advertise for less

Traditional advertising mediums like TV, newspapers, and radio are becoming prohibitively expensive. Except for large multinational companies selling by the millions, it doesn’t make sense anymore. Instead, a website only costs less than your daily coffee or tea to create and maintain, and it serves as a 24/7 business card.

3. Easily accessible

If you work with a web designer who thinks mobile-first and puts the user at the center of the online experience, you’ll have an unbeatable tool to help you grow your business. Even outside business hours, during weekends or holidays, it is there preaching your cause.

4. Increase sales opportunities

Every website comes with the possibility to attach a shop to it. Even if you have a brick and mortar location, it doesn’t hurt to reach more customers this way. With the rise of the millennial generation, we can expect an increase in online sales.

5. Capture leads & send e-mails

Once a potential customer has landed on your website, it is a pity not to get in contact and grow a relationship. You don’t have to close a sale right away, but you can earn trust and make them learn more about your business. Use a lead magnet, like a checklist or a useful pdf.

Once you have a mailing list, craft elegant and useful newsletter at least weekly. Send it to your followers, helping them get more acquainted to the business and your services.

6. Spread ideas and establish expertise

Your website is also the home of your blog. This is an excellent way to explain how you solve your client’s problems and give real-life examples. An up-to-date and interesting blog can get you more business than advertising because you are offering free expertise.

7. Grow relationships

Not only your potential customers are important. Your website is the best way to keep in touch with your current clients. Create dedicated and even gated places for “your tribe.” Offer them special vouchers, information and make them feel important.

8. Be discoverable

If you don’t have a website, probably you don’t care much about search engine optimization, which translates to being on the first page of Google. However, that is precisely the place you want to be and getting as much first-class information on your website helps you get there. Search engines evaluate your site for relevance (long articles, good pictures) and authority (how many other websites mention you as a link).

9. Bring the news

Market leaders are always a step ahead of the competition. If you are the first to introduce a new service or product to the market you have a clear advantage. Your site is both a way to market that and to prove you were the pioneer.

10. Be where your customers are

An old rule of marketing says that you have to be present where your clients spend most of their time. Considering that we can be up to 12 hours near a screen and that we pay less and less attention to the surroundings, it makes sense for companies to grab our attention online.


 
 

What are you waiting for? Get your new website today.

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