The Best Ways to Show Your Support For Breast Cancer Awareness Month

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The Best Ways to Show Your Support For Breast Cancer Awareness Month

According to the American Cancer Society, over 3 million people in the United States alone are already diagnosed with cancer, making breast cancer the second most common type of cancer after skin cancer.  

Although it is treatable in over 80% of the cases, the emotional pain of both women and men who are diagnosed with breast cancer could significantly decrease if the disease would be discovered sooner.  

For over 35 years now, October was designated as the month of breast cancer awareness. Meaning there are plenty of ways for you to show your support and get involved in actions that might help other women. If you want to make your voice heard and truly support this cause, here are some things you can do starting right now.  

Donate to the BCA 

The Breast Cancer Charities of America is the most prominent non-profit organization that fights against breast cancer. Each donation you make will help to educate young men and women on breast cancer prevention, as well as to support the families of those who are battling breast cancer.  

You should know that each donation is tax-deductibleand you will receive a receipt for every donation you make to have to give to your accountant. On their official website, you have the option to place a monthly recurring donation or to donate just once.  

Volunteer 

Donating won’t suffice to raise awareness about this disease and how it affects both men and women. If you wish to become more active and vocal in your community, you can choose to volunteer as well.  

Several NGOs will host free seminars and events during the Breast Cancer Awareness Month, and they will most likely need your help to organize all these actions.  

You can also choose to volunteer to distribute individual flyers or spread the word on social media. And, if you have strong knowledge about organizing events, you can create your own! Whether it’s a carwash, a food drive, bake sale or anything else that can help you raise money for BCA, usually, when you tell people what the cause is, they are more than willing to pull together to help out. 

Buy the merchandise and support local businesses  

Another way to raise awareness and show your support this October is to support local businesses by buying their merchandise or using their products and services. As a marketing agency, Dream Team stands next to all those who want to show their support against breast cancer.  

If any of our clients have products, services, clothing lines that are focused on Breast Cancer Awareness, we will provide them our full support by sharing their content and links online for the entire year. Help us give back to all women and men who are diagnosed with breast cancer and their families!  

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Why Attorneys Need A Strong Online Marketing Strategy for 2020

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Why Attorneys Need A Strong Online Marketing Strategy for 2020

With the way the marketing world evolves, the internet has become a critical communications space for businesses. As an attorney, online marketing has become an essential tool for growth. The digital space, when strategically applied as a marketing tool, will provide a great return on your investment and in many other ways, benefit your law firm. Digital marketing is complex; the rules and guidelines are ever-changing, just like laws broken by criminals. One would have to be acquainted and up-to-date on the digital space, especially when it comes to social media. Can you expect online marketing to be easy if your expertise is criminal law? Not at all. 

Although to certain professionals, social media originally held its drawbacks, due to its expanding reach and increasing growth in the general society, such drawbacks have become beneficial tools, and law firms are embracing what the social media space has to offer. Social media marketing provides an advantage to law firms that have embraced it over others that still shy away from its use. The digital marketing world provides professionals a modern way to connect and interact with clients from diverse backgrounds via the internet.

The benefits of using social media far certainly outweigh the perceived negatives when it's used in a professional capacity. A strong social media presence and solid marketing strategy for your law firm can create a positive impact and add glamour to the positive image of your firm.

Highlighted below are some of the benefits of creating an effective attorney marketing strategy:

Attract local business

Businesses with a strong online presence and a good marketing strategy always have an edge in their local business volume because various internet search engines and networks make available related information and results based largely on location and proximity in order to make search results more relevant for who's doing the searching. This gives businesses a strong online presence, and implementing a strategy that takes advantage of this actually puts your firm in the best position to achieve its goals.

The information obtained by clients from your online platforms provides them insight into the level of professionalism and competence available in your firm and what you have to offer to them. This empowers them to make informed decisions and choose your firm above all else with good confidence, based on the results they expect to achieve.

Build awareness

The use of the internet provides your firm with a platform to build its popularity and reviews amongst potential customers. Trust is always an integral part of any business relationship. Your online content gives your clients the necessary information upon which to build trust. Although service delivery and customer relationships still remain the sure foundations for trust, a potential customer can base his initial judgment on the content found in your digital space. This essentially means that your online content should inspire trust and show competence if it is to attract new customers.

This approach builds the firm's brand awareness and puts you in charge of the information available to your prospective client who wishes to find out more about your firm. The use of blogging, customer testimonials, and other available tools can give a personal touch to your online publications and allow your employees to display their expertise, professionalism, and competence openly before even having to accommodate inquiries from clients.

Establish leadership

Regularly updating the content on your social network and website is just as important as the one up. It should be used as a primary means of communication between your firm and the outside world as it puts you in control of content and narrative. The strategic use of this facility could lead to potential business partnerships and exploration of new opportunities. 

Generating new content is a great way to attract new clients and is key to establishing and positioning your firm as a leader in the field. Having unique items enriches your digital library and makes your client feel a lot like a part of your firm, which, improves like-ability.

What about marketing costs?

Every business enterprise considers cost and related benefits. This is the essential ingredient for business longevity and a welcomes the display of smart management. The cost of setting up and maintaining an innovative digital marketing strategy for your law firm to boost online presence depends largely on the expected benefits and clientele reach of the project.

However, it burgeons as essential and clever to evaluate the losses in missed potential revenues if your firm fails to flex its muscles in today's internet-based world. In the United States alone, there were over 300 million internet users as of 2018, and these potential customers also have access to over one billion websites and social networks, many of which are other law firms.

Therefore, in keeping with cost, it is most advisable that law firms consult with a professional marketing agency that provides the best digital marketing services in Atlanta. It would be advised to attempt to flirt between your duties as an attorney and a digital marketer. Such actions would no doubt impair and impede upon the discharge of your professional responsibilities.

Five Reasons Your Law Firm Needs Digital Marketing:

1. Saves Time

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A digital marketing agency is involved in the online business, knows the online space, and is updated on the changing rules, trends, and guidelines. As professionals, they have the training and creative prowess to develop personalized, yet effective leads and content that would hold spell-bound and influence the sturdiest skeptic for your websites and publications. Furthermore, they have the range and bandwidth to handle all digital and online emergencies themselves, allowing you to pay the utmost attention to the day to day business.

2. Experience

The agency has much more versatility than an in-house team because of the experience garnered across varying industries. This brings in a level of flexibility that is valuable to your firm and helps them generate more client-friendly content. Innovation is stimulated by their exposure to a wider array of online content, which helps them fine-tune their output in the direction of prevailing online trends and capture with great ease the attention of potential clients. This places them above an in-house team, which would most likely be exposed to only focused content.

3. Strategy

Strategy is the true pathway to the effectiveness of any endeavor, and digital marketing agencies are the ones most likely to develop a game-changing marketing strategy for your firm. These agencies are constantly exposed to the evolving "real estates" of the online marketing space. They understand the usefulness and implication of every other methodology that exists within the space. With their expertise, they will ensure that your campaigns are organized and running at optimal levels and also maximize your law firm's use of online tools such as the search engine optimization, to ensure online users easily access your website and other internet provisions.

4. Competitors

Research is a forte of digital marketing agencies. They research on the latest legal trends and any other subject that may be of interest to your clients and users to keep you at the mountain top.

The agency also researches the products and offerings of your competitors and provides you avenues by which you can maximize your potential reach in the digital marketing space. Their suggestions should keep you most in touch with the needs and trends of your clients and core client base. This will help you develop a reputation as a legitimate source of legal information and a leader in the legal field, and most importantly, KEEP YOU ON TOP.

5. Goals

Digital marketing agencies for attorneys are focused on achieving your goals. Their strategies are tailored to your needs, which may include retaining current clients, attracting new clients, increasing revenues, and bringing in new cases for your firm. They provide a fresh perspective on your goals and deliver results.

Using an in-house digital marketing team may seem like a good option, but outsourcing this division of your firm is always better. The best law firm websites are because of a successful business setup. They would have no effect if they cannot be seen and are not known. Digital marketing offers that solution.

When it comes to hiring a marketing agency for your law firm, hire the team that gets results!

Dream Team Digital Marketing

Schedule A Free Consultation Today!

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Does Your  Chiropractic Practice Need A Digital Marketing  Adjustment?

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Does Your Chiropractic Practice Need A Digital Marketing Adjustment?

It's time to stop relying only on old-fashioned marketing strategies to grow your chiropractic business. Digital marketing can give a rapid boost to grow your chiropractic practice. This involves understanding the various marketing channels and leveraging them to bring new customers to you. Below are a few ways digital marketing can help grow your practice.

Visibility And Brand Awareness

With the increasing population on the internet and social media platforms, nearly half of the world population is active on the web. Digital platforms are a very efficient, low cost, and an easy way to reach new and highly potential leads for your chiropractic practice.

Talking of health care services, people tend to move towards a trusted name and brand, and it is right to say that this trust is built mainly around recognition. If a someone needs a chiropractor, it is either they remember the name of a practice usually from a marketing advertisement, or they do a Google search, and the name they recognize will definitely grab their attention first.

Digital marketing strategies like social media marketing, grow your visibility and brand awareness in front of the right audience and collaborating this with search engine optimization (SEO) that places your practice higher in online search results. All this boost in visibility with little or no cost and no pushy or in-your-face advertising.

Value

Visibility and brand awareness is the first step. Another necessary thing to do is to keep their attention and to build a connection with them once they've given it to you. This you can achieve through the valuable content and information you have on your webpage or online platform.

Not everybody wakes up with back pain and immediately think, "I have to go see a chiropractor." Often, they're likely to pick their phones and do a search for back pain because it's new to them, and they want to know the cause and how they can ease their discomfort.

Practices that provide valuable information and content to their patients will stand out and immediately tells the visitors that you are a competent and experienced provider in your industry. So you want to have this content on your website for them when they are searching. 

Accessible Website

Having a website is fantastic for business! However, just having a website is not enough. Unfortunately, that doesn't cut it. Your site must be very accessible with a phone and load quickly. Remember, the people calling you are in pain. Make things easy to navigate for them, because your competitor has. Web design and development are essential aspects of building your practice in our digital world. However, having a tailored Chiropractic marketing strategy for your practice is a good recipe for success.


Need Help Getting Your Marketing Adjusted? 

Schedule a free consultation today!

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Keep Your Vision in Front of You

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Keep Your Vision in Front of You

Do you know “The Secret”? I mean that book by Rhonda Byrne which talks about how powerful the law of attraction is in the universe. The secret is knowing that to achieve things you need to think about them often enough and never lose them out of sight. Our lives can get so hectic that our thought gets easily derailed. To remain focused, we need a physical reminder of our dreams and aspirations. We need a symbol to get our mind to go where we want it to be. 

The Power of Visioning  

You have to think about a vision as a complete description of the final destination. People and business owners need their creed, their reason for waking up in the morning.  Visioning means imagining the world as you wished it would be and then connecting the dots to get there. It also means being confident in your abilities to get there and trusting the way the universe works to help you achieve your dreams. 

A Vision Board

A straightforward way of keeping your vision in front of you, literally, is creating a vision board. It is a powerful tool, and it is an image of your future dreams, goals, and ideals in life. This works because we are mostly visual creatures, it what makes us tick and get to the action. Place on this board what you want to attract in your life. You can put the image of a dream house, a country you want to visit, your next car or a picture of a baby. 

Be creative and get inspired. Put a picture of yourself in the center and surround it with words which encourage you to overcome your limits. You can have different vision boards for different areas of your life to avoid cluttering and chaos. 

For Your Business

You can take the vision board concept into your business life. Many designers use vision boards to get inspired and to create something new. You can do the same when trying to find new ideas for revenue streams, ways to market your business or to attract more clients. A business vision board can include strategies that worked for others and which resonate with you. Another element which should be on your board is your ideal client personas. Envisioning who your clients are, what they do and how they think makes it easier to find them. 

Is it Magic?

Although these ideas might sound magical or mythical, there are sound psychological reasonings behind them. Visioning makes you dream big and goes beyond your limits. We are used to having low expectations and set up imaginary boundaries which keep us confined. When we practice visioning as a habit, we become motivated to do more. Expectations and beliefs can drastically shape the outcomes. Simply put if you say you can or if you say you can’t, you are right either way. Choose wisely and look at your dream often. 

 

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Every Savvy Real Estate Professional MUST Have A Personal Website

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Every Savvy Real Estate Professional MUST Have A Personal Website

In this advanced world, it's essential to have an online presence as a savvy real estate professional. Most homebuyers found the home they purchased on the internet, the internet has made it easy to get whatever you want nowadays. Agents without a website risk missing out on new leads and expanding their business and income.

As a professional real estate agent having a single page profile or a single listing under the umbrella of the real estate firm you work for isn't enough to be successful and places you at a disadvantage especially for the independent agents because new clients see only the organization site which is the umbrella brand, not you. Also, you are not in control of any new leads, and this puts you in competition with other agents working for the firm.

Owning your own website is a necessity as a real estate agent because it is a crucial tool in marketing your brand. It can help agents increase brand awareness and gain new leads also through referrals people will want to do business personally with them.

If an agent decides to leave the real estate firm they work for, the stress of starting afresh to get an online presence and marketing their own brand would have been taken care of already, this also means no matter where you decide to fix yourself or any organization you decide to work for, your website is for you and stays with you, and your leads stay with you too.

Below are a few guides to help you with getting your personal brand online

Making Your Personal Website a Primary Objective

A website should be seen as a means of getting traffic from other online presence and social media platforms to one place. It should serve as the primary online presence for any agent. 

Having a personal website as an agent differentiate you from colleagues and competitors, it gives you control of your business as a realtor and power of creating your own online brand. 

This is important as most home buyers and sellers want to work with someone they can get access to easily and personally. Buyers and sellers are likely to get a real estate agent and referrals by researching them online. Building a strong credibility and having more potential clients depends on a good online presence as a realtor.

Provide Information and Resources

A personal website is a good place for agents to give information and provide relevant resources. As an agent, you should provide information beyond you and what you have to offer but also focus on giving information and articles that can help guide clients through the process of getting a new home or selling one. Provide information that builds a relationship of trust. Don't just sell them on "realtor stuff." 

A good website should have resources like a mortgage calculator, FAQs, virtual tours, maps, community resources, current listings, home buyer's checklist, and access to MLS listings. All this will attract new clients to an agent website and retain the old clients you have and also add value to the site.

Make Good Use of Analytics Reports

Agents who own their websites have access to analytics report and essential information like how visitors reach their websites, keywords used in searches, pages visited, and what content drives the most traffic. All this information which they most likely wouldn't have access to on a brokerage website.

Agents can use this information to know what their visitors want and how they react to different content on your website, thereby making changes to their website content according to the analytic report. For example, if getting a home with a garden is trending and attracts more visitors to the site, then agents can use this information to publish more content on this topic and engage in more activities related to this to drive more traffic to the website.

Owning your website should be a primary objective as an agent. However, it can require a lot of work and your time to maintain one which some agents might not have. Luckily there are other, less expensive and stress-free alternatives agents can use in place of a website.

The social media platform is one of those alternatives. Setting up a Facebook page and doing a Facebook boost on your page to people around your city, having a facebook page cost nothing and a boost cost so little. Sending messages through the Facebook messenger as most businesses do and active messenger bots on the platform answering clients questions every hour, thereby reducing an agent's workload remarkably.

In summary, any real estate agent who has a personal website or active social media accounts is usually more successful. This gives them control over creating their online brand and marketing themselves more successfully, thus building trust with clients and their leads.


 

Ready To BE THE GO-TO REALTOR AND STAND OUT WITH YOUR OWN WEBSITE?

 

Schedule A Free Consultation Today

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