If you think that advertising is just for big companies and you can’t afford that, think again. In fact, a small business doesn’t have the luxury to skip a good marketing strategy. When you are on a shoestring budget, you need to put on a guerilla war. In this battle, you need to stick close to home, and your customers are your best allies.
Leveraging the power of local SEO service in Atlanta means getting your message to those people who are most likely to walk in your store and buy. However, they can’t do that if they don’t even know you exist. Here are the top 5 reasons you need to implement SEO and a few ideas how to do it. For a more hands-on approach, you can always work with a the best SEO consultant Atlanta has to offer.
1. Show you are a legitimate business
Basic local SEO means filling in your contact information and location details on all available platforms. You need to be on Google maps, Google My business, Facebook and other relevant platforms such as Instagram, TripAdvisor and many others.
When they need something, users tend to search online and trust more the companies which appear organically on the first positions. How can I get my business to the top of Google? To get to the top of any of the search engine’s list, you need to add relevant info about your business, media and get great client reviews, also accompanied by pictures. All these prove to your potential clients that you are trustworthy.
2. Get more leads
If you are within the first results on search engines, you are more likely to get more people to know your business at least, thus entering your sales funnel. Geolocation features are becoming very accurate, and now you mostly compete only with those near you. Personalized search both on Google and Facebook's’ nearby feature means that you just need to stand out between your peers and local competitors. Be sure you have a mobile-first website to encourage search engines to recommend your business on the go.
3. Capture specific searches with long-tail keywords
Assume you have a bar in Midtown, Atlanta. A potential client might search for bars in the neighborhood or on a particular street. Try to create your SEO strategy starting from these observations and rank for long-tail keywords like “bar/pub/drinks/coffee/beers in Midtown ATlanta”. If you do that you only compete with about ten other places, instead of hundreds of bars in Atlanta in general.
4. Brand Awareness
As you pop among the first results time after time, people start to know your name, talk about you or ask for recommendations. In the age of declining TV ads, the way to be on top of the consumer’s mind is to have your brand’s name pop repeatedly online. You can also partner with local influencers to get your name in front of your audience.
5. Increase conversions
Since people who search online for services and products are already in buying mood, you have a higher chance of conversion. If they are coming towards you, there is no excuse, but to sell.
When looking for a way to organically grow your business SEO is the best strategy that your business can do. Local SEO trumps all marketing when it comes to acquiring and obtaining new clients local seo provides long term results.
Need help getting your local business to the top of the search engines, Dream Team Digital Marketing Agency is your #1 local SEO service in Atlanta. Schedule a free consultation today!